Promotional products and swag are great marketing tools for boosting brand awareness and putting tangible items in event attendees’ hands. But don’t just coordinate swag for your corporate event clients when you can be using promotional items for promoting your own event planning business. Here are just a few of the highest-impact swag ideas that you can brand and use to hand out at your NYC events and conferences.
1. Tote Bags, Backpacks, and Satchels
Event planners can always get tremendous mileage out of swag bags. Consider showcasing your event planning brand on an eco-friendly tote bag, trendy backpack, or useful satchel. When you dole out these colorful and branded sacks, you can be sure they’ll find their way into the daily lives of your recipients.
2. Drinkware Is Still Hot
Don’t discount drinkware options as part of your event planning swag lineup. People love unique mugs, water bottles, and cups. And when you choose a great design, recipients will be sure to use them. Your brand can find its way onto the desks of client prospects, too, reminding them of your services every time they take a sip.
3. Functional Swag People Will Use
As an event planner, you want to be sure to brand promotional products that have a decent shelf life. Avoid items that are easily consumed, tossed aside, or thrown away. Find items that are functional and innovative, serving a useful purpose so you can be sure your recipients will use them and, in turn, show off your brand when they do. Here are just a few swag ideas with a functional use for inspiration to give out at your next New York networking event.
- Branded Umbrellas
- Branded Throws or Blankets
- Branded Lunch Coolers
- Branded Can Koozies
4. Outside the Norm Swag for Big Wow Factor
Another line of promotional products with a big marketing impact involves those truly unique items that no one else is handing out at local events. Think outside the swag box and find whacky, fun, and tech-based innovations to wow guests with something new. They’ll associate those big first impressions and cleverness with your brand. Check out some of these “outside the norm” type items to add to your lineup.
- Bluetooth Speakers or Devices
- Phone Cases, Chargers, or Pop Sockets
- Yoga Mats
- Garment or Cosmetic Bags
- Sleep Masks
- Drink Charms
5. Organizational Swag Is Perfect for Event Planners
You’re an event planner, meaning you’re a master at staying organized. Consider sending that message with your swag. Choose promotional items to brand that resonate with your unique ability to multi-task and stay organized. Branded day planners, pencil cases, or desktop organizers are great items to explore.
6. Wearables Still Win
You can never go wrong with branded wearables. Boost your marketing efforts at all your networking engagements, and hand out hats, socks, tees, and hoodies with cool designs. Of course, make sure your brand is front-and-center, too. And be mindful to choose high-quality materials for all your wearables so they don’t fall apart or shrink with the first wash. Stylish designs matter, too. So, get creative with colors and designs that match your brand voice and style.
Start making big impressions with your target audience using promotional products and branded swag. And get in front of all your biggest client prospects and decision-makers when you secure a booth at The Event Planner Expo 2023! The trade show floor at the Metropolitan Pavilion will be bustling with thousands this October. So reserve your space and get your Expo tickets today! And it’s a great place to hand out all your brilliant event planning swag!
