Celebrate Brooklyn All Summer: BRIC Brooklyn 2025
There’s something magical about summer in Brooklyn, especially when live music comes to Prospect Park’s Lena Horne Bandshell. For nearly five decades, BRIC Celebrate Brooklyn! has brought the borough together with a free outdoor concert series that’s as culturally captivating as the city itself. Now in its 47th season, BRIC Celebrate Brooklyn! 2025 is spotlighting […]
Meet Once Upon a Blossom NYC
Every great event needs a standout moment. That one photo-worthy centerpiece that makes people stop, smile, and say wow. That’s exactly what Once Upon a Blossom flower walls can do for your event designs. What started in a tiny Queens apartment as a passion project has grown into a successful design studio creating premium artificial […]
5 Experiential Event Case Studies That Made Millions: Strategies to Drive Revenue & Engagement
Imagine producing a NYC event so unforgettable it not only leaves people talking for years. We’re talking millions of dollars, viral engagement online, and hot mentions among YouTube influencers. Sounds like a dream, right? Experiential events are IT. And they’ve become the ultimate game-changer for big brands and small businesses alike. How can you as […]
How Sensory Experiences Can Elevate Your Event & Increase Engagement in 2025
Imagine walking into a NYC event (maybe a social party or a corporate gala) that feels like stepping into a whole new, and completely different world. Vivid visuals catch your eye, a soothing melody fills the air, and the aroma of fresh flowers instantly uplifts your mood. This is the magic of sensory-driven event design. […]
Community-Driven Events: Turning Attendees into Advocates
Community-driven events are unique in that they offer an opportunity to involve the community as part of your event team. Whether you’re hosting a fundraising event or a local festival, community members are often passionate about these types of events. Tap into that passion, and it’s easy to turn attendees into advocates for your event. […]
What We Can Learn from 20 of the World’s Most Viral Experiential Campaigns
In a city where the average guest has seen it all, NYC events have to do more than deliver—they need to explode. That’s why some of the best inspiration comes from looking outside the bubble. Global brands have pulled off experiential campaigns so bold, weird, and wildly effective, they went viral in a matter of […]
Lip Sync Battles, Live Karaoke, and Crowd-Powered Playlists
Background music isn’t cutting it anymore. Your guests didn’t put on dress shoes and skip dinner with their kids just to vibe to the same ten songs from the corporate Spotify playlist. These days, if you want the energy up at your event, you need to let the crowd drive the soundtrack. Enter: lip sync […]
Master the Science of Planning Networking Events: Strategies for High-Value Connections
Planning a networking event isn’t just about picking a venue and sending out invites. It’s about creating an environment where connections thrive. Whether you’re organizing for professionals, entrepreneurs, or industry leaders, the secret lies in understanding the science behind effective networking. It’s not just an art, either. It’s a strategic process that can make or […]
Email Isn’t Dead: How NYC Event Planners Can Use Email Newsletters to Increase Bookings
At 50 years old, email is looking good. Email marketing is the darling of B2B companies, with 59% saying it’s their most effective marketing channel, according to WIX. And half of consumers are swayed into making monthly purchases by snazzy emails. Despite being half its age, social media marketing doesn’t hold a candle to email […]
Instagram vs. TikTok for NYC Event Planners: Where Should You Show Up in 2025?
New York City event planners are busy, plain and simple. Between client communications, venue walkthroughs, managing timelines, and working through contingency plans, social media often falls to the bottom of the to-do list. You’re out there doing the work, not obsessing over algorithms. You didn’t sign up to be a full-time content creator. We put together […]