The Importance of Personal Branding for Event Planners
You live in New York City, and that means you’re no stranger to the power of branding. You’re confronted with branding the last Thursday of every November when you see a giant inflatable turkey bobbing its way down 34th Street. You see branding in action when you watch the tourists ice skating in midtown. And […]
5 Benefits of Retargeting Ads & How They Work for Events
For an ad to be most effective, it needs to appear in front of someone multiple times. Generally, it takes multiple appearances before they have some sort of recognition. It takes more appearances before the person recognizes and remembers the ad. Then, it takes even more appearances for the person to remember the ad and […]
15 Networking Strategies When Attending The Event Planner Expo 2024
It’ll be here before you know it – The Event Planner Expo 2024 is just around the corner. Do you have your tickets yet? More importantly, are you ready for the high-energy networking opportunities? This isn’t your average, run-of-the-mill conference. It’s NYC’s premier conference for the events and hospitality industry. And it calls for next-level […]
6 Business-Savvy Podcasts Today’s Event Professionals Should Be Tuned Into
As an event planning professional, you want to provide the best possible service for your clients. This means staying front and center on the latest industry trends and innovations. Beginner and experienced event planning professionals can benefit from listening to educational podcasts, especially those that inspire continued learning and skill-sharpening. These could be about the […]
Event Video Marketing: 6 Do’s & Don’ts
With video being the most effective marketing medium, it should be a part of your event marketing strategy. It is versatile enough for effective messaging and branding in various campaigns on multiple platforms. Making videos is relatively accessible, as almost everyone has a smartphone with a high-quality camera. However, your event planning business deserves forethought. […]
How to Convince Your Boss to Go to The Event Planner Expo 2024
You’ve seen how incredible The Event Planner Expo has been for others in your industry in years past. But this year, you want to join the three-day conference in person, eager to learn new insights, meet top clients, and network with the best of the best in the events industry. To get your tickets, you’ll […]
Benefits of Becoming a Sponsor at The Event Planner Expo 2024
The Event Planner Expo attracts thousands of event professionals, hospitality businesses, and global brands to NYC for three full days of high-energy networking and growth. From the Opening Party to the Day 2 Speaker Series and every lounge, party, and networking opportunity in between, this is where event pros come to shine. Yes, get your […]
Why Local SEO Matters in Event Planning
An SEO plan is essential to your marketing strategy for your event planning business. However, attempting to rank for any event planning-related searches can create a task that is too large to achieve. It also may not return the best results for your goals. Instead, consider focusing your SEO efforts on local SEO. This small […]
7 Reasons You Can’t Miss The Event Planner Expo 2024
If you’re in the event planning space, either as a professional planner or provider of event services, you know how important it is to attend various conferences and industry events. It’s where you meet new people and find new clients. It’s where you can scope out the competition and stay up to date with the […]
Content Marketing & Infographics: 9 Ways to Boost Event Buzz
Your event is the best out there, and you want it to get all the attention it deserves. But pushing through the online chatter is challenging. You’ll need all of your marketing tools to reach your intended audience and put your event at the top of their minds. In this article, we share our top […]