How to Use Drip Email Campaigns to Build Interest in Your NYC Events
Those in the know use the word “drip” in a specific context. A modern slang meaning “very cool, awesome, and stylish,” to have drip means you have it going on. Drip email campaigns, on the other hand, derive their name from the steady “drip” of emails sent to recipients. A nod to irrigation systems, drip […]
Growth vs. Scaling: How Today’s Event Planners Can Achieve Both
To succeed in your event planning business, you need to understand how to scale and grow. While you could do just either one of these, this isn’t the optimum approach. By combining growth and scaling in your long-term strategy plan, you can expand your business in a controlled method. That way, you can take calculated […]
The Event Planner’s Marketing Toolkit: 9 Must-Haves to Include in Yours
You may have planned the GOAT rave, but if no one shows, did it really happen? As a NYC event planner, you get your kicks planning epic events for one reason: bringing people together. That’s what it’s all about, and that’s why you need a marketing toolkit that will get the word out and bring […]
5 Benefits of Collaborating with Other Event Planning Professionals
New York City is known as a cutthroat market, so the idea of collaborating with other event planning professionals may seem ludicrous. After all, they’re the competition, right? Not so fast. Forming strategic partnerships and collaborating with others in the industry may have more advantages than you think. Let’s talk about five benefits of collaboration […]
6 Ways to Grow Your Business at The Event Planner Expo 2024
So, how’s 2024 treating your event planning business so far? Are you landing more clients this year? Did you launch a new event planning niche or website? Have you networked enough with the right people? More importantly, are you growing or improving your skills? If you feel like there’s always room for improvement, there’s one […]
Insights for Crafting & Sending the Most Attractive Event Invitations
We’ve lost something in our culture of all-day yoga pants and texting acronyms. After all, how sincerely can you wish someone a happy birthday when you only tap out three letters, HBD, instead of spelling the words out? Isn’t wishing for your friend’s happiness worth, at the very least, searching out an appropriate emoji? Sure, […]
Avoid These Common Event Advertising Mistakes & See Immediate Success
When establishing and growing your event planning business, you can expect to make a few marketing and advertising mistakes. Maybe you chose the wrong platform to promote an event, or you overlooked a typo on a gala invitation. Mistakes in advertising your events and services are just inevitable. However, identifying and correcting them early on […]
5 Ways to Incorporate the Taste of NYC Into Your Events
New York City is a melting pot of cultures, customs, and cuisines. It’s a reflection of the city’s diversity and culinary creativity. NYC event planners are able to tap into any cuisine they want when hosting all types of events, from corporate to social. The array of flavors available here is unmatched and will bring […]
Lighting & Event Magic: 4 Immersive Lighting Considerations
Planning an NYC event requires a massive amount of attention to each detail. Catering considerations, decor, immersive entertainment, and others all have to mesh and function seamlessly. By that same token, immersive lighting considerations can arguably be the difference between a mediocre event and one hailed as out of this world. If you’re an NYC […]
12 Event Planner Essential Items to Have with You at All Times
Event professionals are masters of preparation and organization. And you likely thrive in high-energy event environments, wrangling vendors and juggling last-minute event checklists. In a way, you’re like a survivalist with a solution or innovative remedy for any challenge that arises. Today, we’re talking about what essentials event planners usually have on hand to ensure […]