10 Stunning Rooftop Venues for Stunning NYC Corporate Events
New York City is one of the most beautiful and iconic cities in the world. With its sweeping skylines and stunning architecture, the backdrop is both historical and modern. A perfect marriage of how the city has evolved over time. It’s the kind of scenery that should be celebrated, and venues all over the city […]
Grow Your Event Planning Business with These 6 Genius Strategies
Marketing and advertising strategies can lose effectiveness over time. And as an event planner, you’re going to need to keep up with your marketing results to spot when changes are necessary. Whether you specialize in corporate events and conferences or social events and celebrations, staying aligned with your target audience is important. Additionally important is […]
Use These 6 Methods for Attracting More Corporate Event Clients
As an event planner in New York, one of your ideal clients is the business owner or corporate executive looking to plan a corporate event. These target decision makers are unique and vastly different from the family client looking to plan a bar/bat mitzvah or newly engaged couple ready to plan their wedding. So, when […]
5 Insights for Improving Your Event Planning Organizational Skills
Your success as a New York event planner is based on your ability to create memorable experiences, coordinate services, and problem-solve like a pro. But in reality, none of those are achievable (consistently, anyway) with one key characteristic. Organization. If your organizational skills could use some polishing, keep reading. We’re sharing the most impactful ways […]
8 Incredible Event-Boosting Benefits of Using Instagram
For New York event planners, marketing strategies include a host of channels, and when planning an event, social media marketing is at the top of the list. Since its start in 2010, Instagram has evolved from a picture-only sharing app to a useful tool used by businesses for all sorts of promotional reasons. Because Instagram […]
Catalysts of Success: How Event Sponsorships Propel Business Growth
There’s a palpable energy that courses through the veins of a well-executed event — the kind that draws industry mavens and mavens-in-the-making alike. It’s this electrifying atmosphere that presents an untapped reservoir of opportunity for businesses keen on accelerating their growth trajectory. Harnessing this energy through event sponsorships can be a game-changer for brands looking […]
How to Set Achievable Event Marketing Goals
Event marketing may be one of the most important aspects of your job as an event planner. Building excitement about your event, selling tickets, and boosting attendance are all key. Without a robust and well-executed marketing plan, your New York event could end up being a total flop. But before you jump to start launching […]
Beyond the Booth: Innovative Ideas for Trade Show Success
Trade shows and conferences in NYC are great opportunities to showcase your event products and services, network with new potential event customers and partners, and generate leads and sales. However, with so many exhibitors competing for attention, how can you stand out from the crowd and make a lasting impression? The answer is to go […]
Event Marketing Trends to Expect in 2024
Event marketing isn’t a static element of your event planning business. It’s an ongoing process and ever-evolving strategy that changes over time. As your event clients change demands and event guests shift their preferences, you have to remain vigilant about knowing how to reach and engage them effectively. Based on events industry predictions, these are […]
Designing Immersive Experiences: The Future of Event Engagement
Events are not just about delivering information or entertainment. Instead, they’re about creating meaningful and memorable experiences for the attendees. Attention spans are shrinking and distractions are abundant. So, how can event organizers capture and retain the interest of their audience? The key to successful corporate events is immersive event design that engages all the senses, […]