Struggling to Land New Event Clients? Try These 5 Sales-Boosting Ideas
Is your pool of potential event planning prospects running dry? Do you need fresh inspiration for how to land new event planning clients for corporate events, social events, and weddings? Keep reading. Today, we’ll share sales-boosting ideas and marketing insights to reinvigorate your sales funnel! 1. Step Away from Digital and Go In Person Sometimes, […]
12 Reasons for Hiring Professional Event Management Services
Some of the most important tips you’ll get from top event planners are to start with a clear vision and set a realistic budget. Your goal is to not only provide guests with a memorable experience but also a valuable one. However, it can be difficult to plan a major event like this, let alone juggle all […]
5 Metrics Your Events Biz Should Measure Often
Of all the KPIs your event planning business measures, gauging the success of your events is always key. And today, we’ll share precisely which metrics your event business should be tracking. These are the analytics that will help you determine strengths and weaknesses and new opportunities for business growth. ROI One of the first metrics […]
How to Turn Attendee Testimonials into Marketing Assets for Your Events Business
Every successful New York event or corporate conference you coordinate as an event planner presents an opportunity to collect a valuable testimonial about your event services. And every attendee or client testimonial can then be added to your marketing strategy arsenal of tools. Here’s how you can transform a rave event review into a bottom-line […]
The Ultimate Guide to Planning Large Corporate Events
Are you starting to put together plans for a large corporate event? If so, it’s going to be important for you to take the right steps to ensure these plans come together without any problems. Even if you have a lot of experience when it comes to planning large corporate events, it can still be stressful […]
5 Traditional Advertising Methods That Still Work
Today’s consumers are all about connecting with their favorite brands, services, and products online. Digital marketing is the dominant force behind lead generation, marketing efforts, and sales. But as a New York event planner, you’re also deeply rooted in creating memorable experiences with your prospects and clients. And you can find a competitive advantage and […]
6 Benefits of Creating a Newsletter for Your Event Planning Business
You’re busy running a successful event planning business, which means your time is already calculated. The last thing your schedule will allow is another project to take on, like producing a company newsletter. But before you dismiss it altogether, keep reading. Today’s event planners have access to tools and resources that make newsletters incredibly simple […]
Social Media Event Marketing Mistakes to Avoid
Whether you’re event marketing for a New York event specifically or looking to market your own event services business, social media is a pillar channel to use. But there are some mistakes event planners make with their social media marketing efforts that could be costing them leads and engagements. Check this list to see if […]
How to Coordinate a Stunning Cocktail Hour
Whether you’re planning a thousand-person corporate event or a celebratory family birthday party, there’s always a reason to host a pre-event cocktail hour. Cocktail hours are great mingling and networking opportunities, allowing for guests to arrive prior to the main event. It’s also a great perk to promote as a premier access experience. But you […]
Grow Your Event Leads with These 5 Strategies
Your overall and long-term success as a New York event planner lies within your ability to create incredible event experiences. But it also heavily depends on the effectiveness of your lead generation strategies. How you attract, engage, and land new event-planning clients matters. And without a lead generation plan to target your core audience of […]