An Event Planner’s Guide for Landing New Clients
Event planners are masters at adapting and changing to the crazy market dynamics every year. But if you’re struggling to land new clients, or need help finding your new way forward in 2023 sales efforts, keep reading. This is the ultimate guide for event planners who are looking for a boost in how they grow […]
How Event Planners Can Boost Their Creative Processes
Just as authors can experience writer’s block, New York event planners can find themselves in creative ruts. If you’re feeling stuck or are looking for creative inspiration, keep reading. Today, we’ll share some effective methods for boosting your creative process and tapping into those brilliant event-planning ideas again. Two Heads Are Better Don’t lock yourself […]
Email Marketing Mistakes to Avoid
Trying to keep up with the latest email marketing best practices can kind of feel like you’re trying to wrangle cats. There’s so much “advice” out there, only crowding the space and making it hard to discern which tactics are the most effective. Event planners can rely on email marketing campaigns to solicit new clients, […]
What Role Keywords Play in Your Event Planning Marketing Strategy
Most of your marketing, for your events and your business, is online. And the digital rulebook for success continues to shift and change. But one aspect that continues to be prominent and relevant to any digital marketing strategy involves keywords. We’ll take a deeper dive so event planners like you can grasp a better understanding […]
4 Feel-Good Strategies to Improve Attendee Engagement
There’s a lot of event planning advice out there about improving attendee engagement. And yes, having the right strategies and best tools at your disposal will certainly make a big difference in the guest experience. But sometimes, it’s the feel-good extras that make a great experience spectacular. Here are some of those little things that […]
Event Pro Resolutions: 3 Reasons to Explore New Networking Circles
Event professionals will often use this year-end wrap-up time to reflect upon successes and failures. You’ll likely be looking for new strategies and improvements that you can implement into your plans for 2023 that bring results in new clients, new industry relationships, and new opportunities. Be sure to add networking to your list of resolutions. […]
Planning Conferences & Trade Shows in 2023
Planning any event requires a series of organized steps, thoughtfully curated ideas, and robust execution methods. But when you’re planning conferences, product launches, corporate events, and industry trade shows, the stakes are a little higher. And these are the steps to keep in mind as event planners look to improve their event-planning strategies for these […]
Copywriting for Event Pros: 5 Tips for Crafting Language That Converts
New York event planners are generally wizards at coming up with creative ideas, event themes, and design elements. But what about content? Are you as confident in your ability to draft resonating messages and copywriting that engages as you intend? From event invitations and social media posts to email marketing strategies and blogs, make sure […]
Event Planners Are Exploring the Benefits of Podcasts
Event planners will use this New Year time to often review data and metrics about their marketing plans. The idea is to spot areas of improvement and trends that warrant new strategies in the new year. And for some, those improvements come in the form of new marketing channels altogether. In 2023, prepare to see […]
Marketing & Sales: How to Land More Corporate Events in 2023
Part of your business goals for 2023 might include strategies for landing more corporate event clients. From corporate conferences to brand and product launches, there are sales and marketing techniques the top professionals in New York City leverage to boost how many new deals they close. And if your sales and marketing strategy needs improvement, […]