Continued Learning: Why Event Planners Should Constantly Be Evolving
It’s that magical (and rushed) time of year again when millions of people re-evaluate their choices, habits, and routines to set new goals for the new year. As an event planner, you might be evaluating your goals, too, both personally and professionally. Don’t fall into the statistics of those who bail on their resolutions within […]
4 Tips for Promoting Your Charitable Event
Do you have some big charitable events on the books? Are you brainstorming for event planning tips for an upcoming fundraising gala? If you do, this is the must-read roster of marketing tips you need to see. Today, we’ll share results-driven insights and ideas event planners can use to boost engagement and donations and ensure […]
Why Networking Events Are Mission-Critical for Event Planners
When you’re not busy planning New York conferences, bar/bat mitzvahs, weddings, or corporate events, you should be attending networking events as a guest. When all you do every day is plan events and organize celebrations, sometimes, the last you want to do is attend an event. But networking and professional business gatherings are mission-critical for […]
Cold Calling for Success: An Event Planner’s Guide to Landing Clients
How are your cold-calling skills? Do you feel you could be landing more New York conference and event clients if you could just improve your pitch? And with all the so-called advice out there suggesting that cold-calling is dead, should you be eliminating it from your sales process altogether? There are a lot of questions […]
What Types of Events Are Making a Huge Comeback Right Now?
As a New York event planner, you know and understand the roller coaster our industry experienced in recent years. But there is a massive comeback movement of all kinds of events. And you have a unique opportunity to expand your planning services to include these types of resurging events and conferences. Get inspired and tap […]
4 Signs You’re Ready to Hire Another Event Planner into Your Business
Some event planning professionals start their entrepreneurial journey as solopreneurs. You might be on such a journey now, taking on all the business responsibilities of landing new clients, marketing, event planning, and operations. And while you might be able to sustain that pace of work in the beginning, there will come a point when you […]
How Today’s Event Planners Keep Up with the Latest Trends
New York event planners understand that creativity and innovation are key to their success. As an event professional yourself, you recognize that putting on events with outdated themes, designs, menus, and aesthetics is an absolute no-no. You do your best to always pitch the latest event elements to impress your clients and wow your event […]
5 Reasons to Always Sample the Menu Before Booking the Caterer
There are obvious and not-so-obvious benefits behind sampling the fare before booking the catering partner. And as a New York event planner, you know the pitfalls you can avoid later by meeting with and tasting the menu first. Here are some of the other reasons to always take a bite before booking 1. It Has […]
15 Do’s & Don’ts When It Comes to Email Marketing
When it comes to marketing for your event planning business, the rules are constantly changing. The goalposts always shift, making it harder to keep up with an effective strategy. And this dynamic applies to email marketing most of all. Should you use fun emojis in your subject line or not? Should you incorporate videos, or […]
How Today’s Event Planners Are Improving Attendee Engagement
Attendee engagement and your ability as an event planner to improve it will ultimately determine the success or failure of your event. The venue, lighting, and buffet won’t matter if your event guests aren’t having fun, gaining knowledge, or perceiving their attendance as valuable to them. So, how can you make sure your event attendees […]