Social Media Event Marketing Mistakes to Avoid
Whether you’re event marketing for a New York event specifically or looking to market your own event services business, social media is a pillar channel to use. But there are some mistakes event planners make with their social media marketing efforts that could be costing them leads and engagements. Check this list to see if […]
Grow Your Event Leads with These 5 Strategies
Your overall and long-term success as a New York event planner lies within your ability to create incredible event experiences. But it also heavily depends on the effectiveness of your lead generation strategies. How you attract, engage, and land new event-planning clients matters. And without a lead generation plan to target your core audience of […]
Corporate Event Marketing Insights You Need to Know
Let’s talk about corporate events. As an event planner, you might specialize in certain types of corporate engagements, including product launches, grand openings, industry trade shows, company holiday parties, charity fundraisers, or corporate conferences. But regardless of your niche corporate event planning specialty, you’re going to need to be savvy with your marketing. Whether you’re […]
7 Signs Your Event Planning Website Is Losing Its Effectiveness
Of all your marketing and advertising efforts, your website may be one of the most significant. It’s your digital storefront, representing your brand, style, and skills as an event planner to the world. But here’s the thing about websites – they grow stagnant and outdated over time. These are the signs and indicators that point […]
Examples of Brilliant Experiential Marketing Campaigns
Experiential marketing, events, and activations are popular among top brands and companies looking to engage with their customers. As a New York event planner, you can be tapping into these experiential event trends so long as you have brilliant ideas in mind. Get inspired by some of these genius experiential marketing efforts and start building […]
5 Benefits of Going Live at Your Events
Once your big event kicks off, don’t assume you’re done marketing. In fact, some of the best event marketing results come from efforts you make during and after your event. One such method of engagement involves using “live” features on Facebook and Instagram. Today, we’ll share some of the biggest reasons you should consider going […]
3 Ways to Significantly Boost Your Event Planning Business Bottom Line, Right NOW
There’s marketing and sales advice in abundance out there, designed to help you land new event planning clients down the road. But what if you need to surge your bottom-line earnings right now? Are you missing opportunities to close deals today? If you have short-term sales goals to meet this week, there are some things […]
Blogging for Results: 10 Secrets to Boost Your Event Planning Business
How’s your business blog coming? If you had to pause before answering that, you could probably use a boost. Blogging and content marketing can get tedious, especially when you feel like your ideas are running dry and you’re rushing your process. But if you have a plan, you can avoid these blogging pitfalls and start […]
How ChatGPT Can Help Your Event Planning Business (And How It Can’t)
These days, it seems there’s a new technology becoming all the rage every day. And one of the latest innovations is ChatGPT. Have you heard about it? This new AI chatbot tool is taking the content community by storm, including businesses and marketers looking for new ways to create compelling messages and ads. Launched in […]
Business Pulse Check: 6 KPIs Event Planners Should Be Evaluating
New York event planners can always be exploring new ways to improve and grow the success of their events and conferences. But to really keep up with a business pulse check, you need to make sure you’re measuring the right metrics. Key performance indicators (KPIs) for event planners can vary, depending on the nature of […]