5 Examples of Experiential & Event Marketing for Today’s Event Pros
New York event planners are masters when it comes to curating corporate events, product launches, and brand activations. And when leading brands and companies need fresh new ideas for marketing, event planners like you can bring the inspiration in the form of experiential marketing. Today, we’ll share some incredible examples of experiential and event marketing. […]
4 Ways to Gain More Exposure & Awareness for Your Event
Planning a successful event means learning how to master the art of generating buzz, exposure, and awareness. Today, we’ll share a few methods to improve how you create excitement with marketing and messaging. And hopefully, you’ll be inspired to get creative about boosting attraction for all your New York events. Dedicated Event Websites You might […]
Ideas to Make Your Experience First Live Events Engaging
Corporate events took a massive hit during COVID-19. But in 2023, they will be back with a bang, with more in-person events than ever. But with so many invites on everyone’s calendar, how can you ensure your flagship event stands out from the competition? The short answer is to make sure you focus on experiences in your […]
5 Social Media Marketing Secrets for Event Planners
If you tried to Google “social media marketing tips,” prepare to be inundated with pages upon pages of “advice.” And sure, some of those nuggets of insight carry some weight. But as a New York event planner, your goals are different from other traditional businesses. Your audiences are unique. And you’re in an industry where […]
Maximizing Visitor Engagement With Your Event Marketing
Event engagement is literally the be-all-and-end-all for event professionals. Did you know that marketers agree that attending live events allows them to network in person and start meaningful, real-life connections within their industry? In fact, 95% of marketers say this! Which begs the question, what use is it to have an event if there’s no engagement? Event marketing […]
How to Effectively Use Blogs for Your Event Business
One of the many marketing tools in your event planning business arsenal is a blog. They’re incredibly useful in driving traffic to your website, improving your online presence, and even generating leads. But there’s a right way to blog and a wrong way to blog. These are insights to know to make sure your blogging […]
Is Your Marketing Strategy Effective? 5 Signs That Say No
As an event planner, your marketing strategy has to be diverse. You’re trying to attract attendees to certain events. But you’re also promoting your event planning services, probably to unique audiences. And with constant changes within the events industry regarding event types, technology, and engagement, it’s important to continue evaluating your marketing efforts. As you […]
Email Marketing Mistakes to Avoid
Trying to keep up with the latest email marketing best practices can kind of feel like you’re trying to wrangle cats. There’s so much “advice” out there, only crowding the space and making it hard to discern which tactics are the most effective. Event planners can rely on email marketing campaigns to solicit new clients, […]
What Role Keywords Play in Your Event Planning Marketing Strategy
Most of your marketing, for your events and your business, is online. And the digital rulebook for success continues to shift and change. But one aspect that continues to be prominent and relevant to any digital marketing strategy involves keywords. We’ll take a deeper dive so event planners like you can grasp a better understanding […]
Planning Conferences & Trade Shows in 2023
Planning any event requires a series of organized steps, thoughtfully curated ideas, and robust execution methods. But when you’re planning conferences, product launches, corporate events, and industry trade shows, the stakes are a little higher. And these are the steps to keep in mind as event planners look to improve their event-planning strategies for these […]