Instagram Do’s & Don’ts When Promoting Your NYC Event
Instagram might just be an event planner’s best friend. With its brilliant audience reach and visual capabilities, it’s one of the most effective tools in the event marketing toolbox. But with new algorithms, new rules, and new audience preferences comes a slew of new “do’s and don’ts” to consider. Today, we’re sharing the Instagram do’s […]
In-Person Sales Calls Still Work When You Do These Things
So much of your event planning business’ marketing and sales efforts involve online channels and digital campaigns. They have to if you want to generate leads and reach your target event clients. But don’t overlook the value of the traditional, in-person sales meeting. Because you’re in the business of creating experiences and building relationships, it’s […]
B2B Event Marketing 101: 5 Things Event Planners Need to Know
Event organizers readily admit that B2B event marketing is important for company growth and industry advancement. But it’s also one of the most challenging. While technology and evolving innovations keep the in-person event relevant, not every aspect of B2B event marketing is keeping up with the demand for more impactful sessions and sophisticated surveys. And […]
Crafting an Email Marketing Campaign That Generates Results
As an event planner, one of your most pivotal communication channels with potential event clients is email. But you know you have to be creative with your email marketing to make an impact. Otherwise, your well-intentioned messages go unopened, unread, or worse, in the deleted folder. Start gaining more traction and results with your email […]
Event Branding Strategies That Actually Work
There’s marketing, and then there’s branding. While the two support each other in elevating your event planning business impact, they are different. And if you’re curating New York events annually or ongoing with some of your clients, event branding strategies are essential to your success. Learn more about what an event branding strategy should include. […]
5 Ways to Boost Event Marketing Results on Facebook
How is your event planning Facebook profile working for you? Start engaging more people and generating leads with your event planner Facebook profile! Today, we’re sharing the social media marketing insights you need to know to squeeze every ounce of value out of your Meta and Facebook pages. These are quick and easy nuggets of […]
9 Benefits of Launching a Newsletter for Your Event Business
Because you’re already insanely busy, managing a hectic schedule as a New York event planner, the last thing you want to do is take on another “process.” And you certainly don’t have time for marketing efforts that don’t produce results. But if you’re not dedicating a strategy to sending newsletters for your event planning business, […]
The Power of Networking Events: How Industry Expos Elevate Your Brand
Taking part in any expos, networking events, seminars, trade shows, or workshops can be intimidating for some business owners. But it is considered to be one of the most effective ways to not only build one’s customer base but also meet other like-minded individuals who could end up becoming your investors, business partners, or well-wishers […]
The Ultimate Guide for Crafting a Successful Press Releases
New York event planners have to be creative with all the available marketing tools in the arsenal. And one of those event marketing channels you should master are press releases. These media statements can generate huge buzz for your upcoming NYC event. And they’re incredible for attracting event guests, exhibitors, and sponsors. But there’s a […]
Event Planners: Check Out These Great Social Media Marketing & Management Solutions
You hear it all the time – work smarter, not harder. But when it comes to managing your social media platforms for your New York events and your event planning business, it can be hard. Streamlining your efficiency with social media marketing, posts, and promotions can be game-changing for you. And these are the marketing […]