5 Metrics Your Events Biz Should Measure Often
Of all the KPIs your event planning business measures, gauging the success of your events is always key. And today, we’ll share precisely which metrics your event business should be tracking. These are the analytics that will help you determine strengths and weaknesses and new opportunities for business growth. ROI One of the first metrics […]
How to Turn Attendee Testimonials into Marketing Assets for Your Events Business
Every successful New York event or corporate conference you coordinate as an event planner presents an opportunity to collect a valuable testimonial about your event services. And every attendee or client testimonial can then be added to your marketing strategy arsenal of tools. Here’s how you can transform a rave event review into a bottom-line […]
5 Traditional Advertising Methods That Still Work
Today’s consumers are all about connecting with their favorite brands, services, and products online. Digital marketing is the dominant force behind lead generation, marketing efforts, and sales. But as a New York event planner, you’re also deeply rooted in creating memorable experiences with your prospects and clients. And you can find a competitive advantage and […]
Social Media Event Marketing Mistakes to Avoid
Whether you’re event marketing for a New York event specifically or looking to market your own event services business, social media is a pillar channel to use. But there are some mistakes event planners make with their social media marketing efforts that could be costing them leads and engagements. Check this list to see if […]
Grow Your Event Leads with These 5 Strategies
Your overall and long-term success as a New York event planner lies within your ability to create incredible event experiences. But it also heavily depends on the effectiveness of your lead generation strategies. How you attract, engage, and land new event-planning clients matters. And without a lead generation plan to target your core audience of […]
Corporate Event Marketing Insights You Need to Know
Let’s talk about corporate events. As an event planner, you might specialize in certain types of corporate engagements, including product launches, grand openings, industry trade shows, company holiday parties, charity fundraisers, or corporate conferences. But regardless of your niche corporate event planning specialty, you’re going to need to be savvy with your marketing. Whether you’re […]
7 Signs Your Event Planning Website Is Losing Its Effectiveness
Of all your marketing and advertising efforts, your website may be one of the most significant. It’s your digital storefront, representing your brand, style, and skills as an event planner to the world. But here’s the thing about websites – they grow stagnant and outdated over time. These are the signs and indicators that point […]
Examples of Brilliant Experiential Marketing Campaigns
Experiential marketing, events, and activations are popular among top brands and companies looking to engage with their customers. As a New York event planner, you can be tapping into these experiential event trends so long as you have brilliant ideas in mind. Get inspired by some of these genius experiential marketing efforts and start building […]
5 Benefits of Going Live at Your Events
Once your big event kicks off, don’t assume you’re done marketing. In fact, some of the best event marketing results come from efforts you make during and after your event. One such method of engagement involves using “live” features on Facebook and Instagram. Today, we’ll share some of the biggest reasons you should consider going […]
3 Ways to Significantly Boost Your Event Planning Business Bottom Line, Right NOW
There’s marketing and sales advice in abundance out there, designed to help you land new event planning clients down the road. But what if you need to surge your bottom-line earnings right now? Are you missing opportunities to close deals today? If you have short-term sales goals to meet this week, there are some things […]