How to Win Over Executive Assistants (And Book More High-End Events)
Everyone’s chasing the C-suite but sleeps on the people who actually make the decisions. Let me say it loud: Executive Assistants run the show. They’re the gatekeepers, the decision-influencers, the ones actually booking the venue, the caterer, the agency. You name it. And yet? Most NYC event pros overlook them completely. Big mistake. At Fortune1000 […]
Content Collabs: How Smart Planners Partner with Speakers, Sponsors & Venues to Drive Visibility
Smart event planners know the real magic happens when you collaborate with your event speakers, sponsors, and venues and not just on logistics, but also on content. Done right, content partnerships can help you reach bigger audiences, boost brand visibility, and turn your event into the thing everyone’s talking about on Monday morning. Let’s break down […]
Check Out the Summer Lineup on Broadway
There’s nothing like Broadway in the summer. The perfect post-show dinner in the Theater District. July 2025 has unforgettable performances, especially for families looking to make the most of school break. Whether you’re a local soaking in the culture or a visitor ticking off your NYC bucket list, Broadway is always one of the best […]
Guide to Farmer’s Markets in NYC
New York City farmer’s markets in the summertime is something locals look forward to every year. Coffee in hand, tote bag on your shoulder, and the scent of herbs and fresh bread in the air. NYC’s farmers markets have something for everyone. Here’s a roundup of standout farmer’s markets across the five boroughs: 📍 Manhattan […]
Celebrate Brooklyn All Summer: BRIC Brooklyn 2025
There’s something magical about summer in Brooklyn, especially when live music comes to Prospect Park’s Lena Horne Bandshell. For nearly five decades, BRIC Celebrate Brooklyn! has brought the borough together with a free outdoor concert series that’s as culturally captivating as the city itself. Now in its 47th season, BRIC Celebrate Brooklyn! 2025 is spotlighting […]
Meet Once Upon a Blossom NYC
Every great event needs a standout moment. That one photo-worthy centerpiece that makes people stop, smile, and say wow. That’s exactly what Once Upon a Blossom flower walls can do for your event designs. What started in a tiny Queens apartment as a passion project has grown into a successful design studio creating premium artificial […]
Event Arcade: How Retro Games Are Making a Comeback at Grown-Up Events
A Nostalgic Comeback With a Modern Twist Remember Pac-Man, Space Invaders, and Dance Dance Revolution? Yeah, the good stuff. These were the kind of games that had us glued to screens with greasy fingers and fierce determination. Believe it or not, these pixelated icons are coming back, and they are crashing the NYC event scene […]
Community-Driven Events: Turning Attendees into Advocates
Community-driven events are unique in that they offer an opportunity to involve the community as part of your event team. Whether you’re hosting a fundraising event or a local festival, community members are often passionate about these types of events. Tap into that passion, and it’s easy to turn attendees into advocates for your event. […]
From Click to Checkout: 11 Tips for Turning Your Event Website Into a Ticket-Selling Machine
You thought if you built it, they would come. But your event website is as still and quiet as a ghost town. You swear you saw a tumbleweed rolling across the screen the last time you checked it to figure out what gives. Why aren’t people buying tickets? Chances are, you just need a boost […]
5 Brutal Reasons You Can’t Miss The Event Planner Expo This Year
(And What You’ll Regret If You Don’t Show Up) Let’s be honest: this isn’t just another networking mixer. The Event Planner Expo is the event marketing conference NYC professionals talk about all year long — for good reason. It’s where serious event pros, marketers, founders, and decision-makers gather to build real connections, land major deals, and […]