Networking with Purpose: 5 Tips to Better Form Strategic Connections
You know how to network, but do you really know how to work a room and form lasting, strategic relationships? Don’t just attend networking events and New York conferences to be a wallflower. Don’t just hang with colleagues and friends you know. And don’t just mingle. Follow these tips and insights to infuse your networking […]
How Event Trade Shows Will Change Your Career

There are many reasons why event trade shows are an important part of your career as a professional. You might think that attending such events is just another way to spend a few days or a weekend, but I’m here to tell you that it’s much more than that! In this article, we’ll look at […]
Live Streaming Events (the right way)

Live streaming events is a great way for event professionals to engage audiences and promote brands. But if you’re not careful, it can also be a total disaster. Live events are popular because they allow people to get real-time feedback from their audiences on anything from the latest product launch to an upcoming conference talk. […]
Strategic Brand Activation Ideas That Will Engage Your Audience

Brand activation is a great way for event professionals to get their target audience talking about their brand. While there are many different types of brand activations, some of the most effective ones involve truly connecting with people. If you want to get people talking about your brand and feeling connected, here are some ideas […]
The Future of Event Trade Shows Is Here

Event trade shows and conferences are being reinvented for the modern day. Attendees who want a customized experience can now build their own events around their specific interests, objectives, and time constraints. It’s not just about what happens at these events; it’s also about how they happen. Event planners have begun to embrace augmented reality […]