Behind-the-Scenes Content: Building Anticipation and Trust
Event planners who want to succeed in competitive markets like NYC need to know how to deliver the immersive experiences and authenticity today’s event guests demand. One of the best ways to do that is by offering behind-the-scenes content that helps your guests feel like they’re part of the team. When you do it right, […]
5 Advantages of Launching a Podcast for Your Event Planning Business
Event planning in New York is a challenging business. You’re competing against other event planning companies, trying to reinvent new ways to host the same events, and keeping up with the trends is honestly exhausting some days. And marketing strategy and constant fluctuations of where you’re business is putting energy doesn’t have to be a […]
Event Advertising: 3 Resources You Should Be Using
We’re always sharing the latest techniques for event marketing and insights for growing your event business here in New York. And it can be overwhelming, especially if you’re a solopreneur, to tap into every best practice all the time. But, some event advertising methods are downright essential to use, especially if you’re trying to sell […]
How to Handle Last-Minute Event Changes Like a Pro
As a NY event planner, you’re no stranger to event hiccups and challenges. And you’re probably familiar with some of the event day horror stories floating out there among the event services community. From wildlife invading the big wedding to catastrophic weather knocking out power during your conference, nature can play a big role in […]
Social Media Secrets to Boost Your Event Attendance
Here are a couple of EventMB stats worth considering. Almost 40% of today’s event planning professionals believe social media is the key to their event marketing success. Another 58% of marketing pros use social media platforms and messaging to promote before, during, and after their events. There’s no question that social media has to be […]
The Grand Symphony of Meetings: A Behind-The-Scenes Odyssey with Meeting Planners
When a room hums with activity, the clinks of glasses mingling with the hum of conversation, and the joyous embrace of corporate events or holiday parties, there’s more than meets the eye. Just like a conductor orchestrating a grand symphony, the meeting planners are at the heart, weaving magic behind the scenes. 1. The Visionary […]
Event App Marketing: 6 Things to Know
Today’s event planners recognize just how valuable the event app is for event marketing and attendee engagement. Industry data says almost half of all event professionals are already using event apps, and widespread adoption is growing rapidly at 30%+ annually. But it’s important to know there are insights and best practices to follow to make […]
What to Look for in Event Management Software
Hosting events is a great way to bring businesses more clients and help them get noticed. But planning the perfect event is not an easy task. Even for the most experienced and skilled event planners, it is vital to ensure that no detail gets left unchecked. That’s why event management software can be an event planner’s […]
What Are the Different Event Planning Jobs?
Are you looking for a career where you can use your knack for organization, creativity, and people skills to make a difference? In the dynamic field of event planning, many opportunities await those with skill sets like yours. Join in as we talk about event planning jobs, and explore specific responsibilities and requirements. What Is […]
A Guide to Successful Event Planning: How to Plan an Event From Start to Finish
Did you know that the events industry is one of the fastest-growing sectors today? It’s not just about small gatherings anymore. We’re talking about event planning – whether it’s a big event, corporate events, expos, or conferences. In this guide, we’re going to walk you through the stages of event planning, from defining the event to […]