There’s marketing, and then there’s branding. While the two support each other in elevating your event planning business impact, they are different. And if you’re curating New York events annually or ongoing with some of your clients, event branding strategies are essential to your success. Learn more about what an event branding strategy should include. More importantly, get inspired to adopt a method that actually works well for all your New York events, social celebrations, and party planning efforts.
The Basics of Event Branding
There are basic pillar elements of branding to consider. For examples, these are visuals, event taglines, event logos, and event mission statements that capture the purpose and personality of the event itself. A great brand, behind a great marketing strategy, can attract more attendees, appeal to sponsors, and boost the overall visibility of your New York event. Therefore, use your event brand to create an emotional connection with your audience.
Event Brand Strategies that Work
Now that you understand the value behind branding your event, you need to implement actual strategies that work to promote and elevate your event’s brand. Check out these methods that actually work boosting the visibility of your NYC event. Additionally, get inspired to start branding effectively.
Tap into visuals for better event engagement.
You have to get visual with your branding. Build excitement and generate emotional responses by sharing brilliant images, graphics, and videos that represent your event’s unique vibe and value.
Developing a unique and memorable brand story for your events.
Successful brand strategies are those that succeed at weaving captivating stories. Tell your event’s story both subtly and intentionally, drawing in your audience to learn more and attend.
Tie in social media for branding initiatives.
Branding can be effective on your event’s mobile app, dedicated landing page, and advertising efforts. However, don’t forget to get brand mileage out of social media, too. Build communities around your event using Facebook, X (Twitter,) and Instagram, again using those captivating stories and brilliant brand imaging.
Develop audience personas for all your events.
Branding will resonate most with your target audience. So, it’s important to develop brand personas or characters that represent your ideal attendees. Use personas to decide which channels to use, which stories to tell, which CTAs to share, and what incentives to leverage.
Create a robust marketing roadmap to support your brand.
Branding is an ongoing effort, both for your event planning business and each specific event you promote. But no matter where and how you initiate branding, you always need a roadmap of marketing that aligns with the brand. Every great roadmap includes:
Goals: Decide if you want your branding to increase event awareness, generate leads, or drive ticket sales.
Metrics: Determine how many people you want to reach, what kind of engagement makes the most sense, and how you’ll determine a campaign’s success.
Content: Carefully craft what you’ll say about your event to reach your goals, using FOMO, CTAs, and incentives that tie into your brand.
Mechanisms: Launch the profiles and content across your event’s website, social media accounts, and ad channels, distributing your content in the form of blogs, videos, images, and graphics.
FAQs About Event Branding Efforts
Explore these additional FAQs about event branding for quick reference and insights.
Why is event branding important?
Event branding is important because it’s how event planners convey an event’s purpose, vibe, or meaning to attract attendees and sponsors.
What are the keys to a successful event brand strategy?
Every successful event brand strategy includes a well-defined brand identity, visuals for improved engagement, a unique event brand story, a memorable tagline, target personas, and a supporting marketing strategy.
What are the benefits of a great event brand strategy?
When you have a great event brand strategy, you can expect bigger event authority and better guest engagement. Also, see improved business opportunities, boosted SEO, and momentum-driven event awareness.
Learn Winning Brand Strategies at The Event Planner Expo
Don’t just focus on marketing your New York event when you can be leveraging these event branding strategies to make every event bigger, more appealing, and better! Also, don’t just brand your event; tap into these event branding insights for actual results. So, to learn even more about how event planners can improve branding and marketing efforts, get your All Access tickets for the Speaker Series at The Event Planner Expo! Get in the room with the industry’s most successful branding and marketing experts to walk away with even more strategies and methods that will elevate your event business to the next level!
