Event professionals are an integral part of a brand’s identity and growth. They help build brand awareness, sell your products and services, attract more customers, and create lasting relationships with them.
But as an New York event planner for a growing business, it can be difficult to keep up with all the demands on your time as well as stay relevant in the marketplace.
In this article we’ll discuss top methods for events professionals to revamp their event planning business so that you’re ready to meet these challenges head on:
Social media & networking for Event Professionals
Social media can help event professionals find new clients, new suppliers, new employees, new partners and even opportunities. It can also help you network with other people in the industry who might be able to offer advice or resources.
Social media is a great way to stay on top of industry trends and news that could affect your business.
Showcase the best of yourself
You don’t have to do everything yourself. As event professionals, you’ve likely worked with a variety of event planning vendors–and have a few key ones you can rely on again and again.
Also, consider offering a free virtual consultation with your clients (or prospective clients). This is also helpful for when you’re on the road recruiting at conferences and events: You’ll be able to tell potential candidates about this perk, which will help them decide whether or not they want to work with you.
Build your reputation
One of the most important things you can do to grow your business is build a reputation for reliability and integrity.
When working with clients, it is essential that they feel like you are trustworthy, so it’s important to be honest about your limitations and strengths. When working on events, make sure that you listen carefully to what the client wants so that you can give them exactly what they need.
In addition to building trust through honesty, also make sure that all of your pricing information is clearly listed on your website (and everywhere else!). Explain exactly how long each part of an event will take at different price points, so people know exactly what they’re getting before they hire an event planner.
How Event Professionals build their brand
- What Is A Personal Brand?
A personal brand is the set of values and reputation that event professionals build over time. It’s how people perceive you and your business, and it influences what kind of clients and employees want to work with you. There are countless ways to define a personal brand, but here are some examples:
- You’re known for being flexible in terms of meeting times or payment method
- You have an impressive track record as an event planner
- You’re able to engage with clients who aren’t sure what they want from their events
Customer relationship management (CRM) software
One of the most important aspects of an event planning business is making sure you have a relationship with your customers. This does not just mean that you need to be able to communicate well with them, but it also means keeping track of their information and following up on any open projects.
In order for this to happen, you need customer relationship management (CRM) software. This software will keep track of all the information about your clients in one place, including their contact information as well as any messages sent between you two. It can even help coordinate tasks within your team by letting everyone know what each other is working on and when they should expect something from someone else.
Developing your knowledge of the industry
There are many ways for event professionals to develop their skills, from attending training courses to pursuing an advanced degree. You can also learn from books and articles on business topics, including marketing strategies and how to create a successful event planning business.
In addition to formal education, networking with others in the field is another important aspect of professional development that will help you grow as an event planner. Networking allows you to meet people who share similar goals and challenges as well as those who have overcome obstacles that you may face down the road.
You can also receive mentorship support by finding a mentor or joining a mentorship program at work or through local organizations such as Young Professional Councils (YPCs) or Women’s Business Centers (WBCs).
Get energized by attending industry trade shows and conferences
Event trade shows are a great way to network with industry professionals, learn new skills and connect with potential clients. Trade shows give you the opportunity to see new products and services firsthand, hear about upcoming trends in the industry, and brainstorm ideas that could help your business grow.
To grow an event planning business, you have to be intentional about it.
To grow an event planning business, you have to be intentional about it. You need to know your target audience and what they’re looking for in a planner. You must know your competition and how you can differentiate yourself from them. You also need to be able to identify your strengths and weaknesses as a planner so that you can improve upon those areas to grow as an event planner professionally.
Finally, having a clear idea of what kind of budget you are working with will help guide the growth process because it will help determine which types of clients or projects are the best fit for the individual business owner’s goals and budget constraints at any given time
We hope you’re feeling excited and ready to take action! If you follow these tips and stay focused on your goals, there’s no doubt in our minds that your event planning business will thrive.
Click to attend the top trade show for Event Professionals in 2022!