As an event planner, you likely rely on Facebook for marketing your business as well as your upcoming events. But how well are you leveraging Facebook groups? Today, we’re shedding light on Facebook groups for business so you can start exploring new and broader audiences with your event messaging and marketing efforts.
Join Existing Facebook Group Communities
Event planners should always be on the lookout for Facebook groups to join with community connections. Find your local, regional, and official community-related groups to join so you always know what’s happening in your neck of the woods. There will also be groups worth joining that promote local services offered and are intended for posting festivals, public parties, and things to do. As an event planner, your membership in these communities can allow you to share your news about upcoming events and offer your event planning services to a captive audience.
Create Your Own Event-Specific Groups
Don’t just join Facebook groups that already exist – consider creating your own! If you don’t find a group to join that is dedicated to sharing local events and festivities, start one! Invite your personal and professional connections to join, promising ongoing updates about special events, things to do, and seasonal festivities. Depending on your specific event planning niche, you could also start a Facebook group promoting that niche. For example, maybe start a wedding planning group that attracts brides or a charities group to promote the fundraisers and galas you routinely host.
Monetizing Facebook Groups
As you build an audience within your Facebook group, you can begin to explore ways to monetize your group. Offering exclusive content and insights can be valuable. And Facebook does allow creators to monetize their group memberships. On average, a Facebook group opt-in can range between $4 and $100.
FAQs About Growing Your Events Business with Facebook Groups
When it comes to leveraging Facebook groups for your event business, here are some FAQs and quick-response tips.
How can you target ads to members of a Facebook Group?
Target a particular group audience by first learning who they are. Create a video, for example, that you can share within a community or group. Then, using those demographics and views, use your Ads Manager customization tools to target those audiences.
How can you get event leads from a Facebook Group?
Make your group feel like a VIP membership, sharing insights and upcoming events news exclusive to your audience. Offer promotions and valuable content they want, engaging with them often in an authentic and enthusiastic way. Generate leads with incentives and extras those members won’t find anywhere else.
What kind of events can you promote in a Facebook Group?
Event planners can promote all kinds of events within Facebook groups and communities. These might include:
- New York Conferences and Trade Shows
- Corporate Events
- Fundraising Galas
- Community Events
Discover Emerging Social Media Marketing Trends at The Expo
Don’t just use Facebook as a marketing tool; start tapping into the power of captive audiences in Facebook groups, too! Keep these insights in mind and use groups to target ads, promote upcoming events you’re planning, and drive awareness of your brand! Learn more about social media marketing at The Event Planner Expo 2024 – plans are already underway for next year’s events conference. And it’s the one place you simply have to be for building connections, learning about emerging events trends, and landing new business.
