When you’re charged with coordinating and producing corporate events and New York conferences for your industry clients, you’ll want to incorporate ways to keep guests engaged. And when those events last all day, event planners need to get creative with attendee engagement strategies. Today, we’ll share brilliant insights you can use to keep all your corporate event attendees engaged all day long.
Schedule Timely Breaks Throughout the Day
Be intentional with your corporate events itinerary, carefully scheduling breaks throughout the day. Giving your attendees pre-determined opportunities to stand, stretch, snack, and be on their phones will prevent them from trying to do those things during your event presentations. And you’ll be addressing the most common causes of event fatigue from the onset – tiredness, hunger, and device distractions.
Include Fun and Exciting Activities
Even if your all-day conference or corporate event is intended to be based on work-related topics and themes, event planners will still want to include some fun. Consider planning games, contests, and interactive activities throughout the day. These might include impressive technology activations, like AR and VR. Bring the prizes. Dole out the swag. And set up interactive stations for guests to amuse themselves between work engagements.
Corporate Events Breakout Sessions and Q&A
Consider breaking up your conference presentations into smaller, grouped breakout sessions. These interactions with presenters can be more impactful in smaller groups. And it breaks up the monotony of an all-day, mass-audience conference. You can also introduce a series of audience Q&A between presenters, allowing attendees to interact and find more value in the corporate events engagement overall.
Impress with Your Keynote Speaker Lineup
When you’re event planning a corporate event or industry conference, there will likely already be a speaker list of presenters. But talk with your clients about spicing up the Keynote Speaker lineup with other guests or high-profile speakers with notoriety. Even celebrity appearances bring high-energy elements of excitement to today’s corporate conferences.
Don’t Forget the Entertainment
If your event is slated to run all day or into the evening, make a point to hit a home run with your entertainment. If it makes sense to do so, book a DJ or live band. Bring in a comedian, magician, or mentalist to entertain during intermission breaks. And consider other musical elements, like soloists or pianists, to entertain guests, too.
Keep Corporate Events Attendees from Getting Hungry or Thirsty
When it comes to memorable and value-inspired conferences and corporate events, event planners have to pay attention to the food and beverage service. No matter how impactful the event itself is, attendees will grumble and remember if the food was subpar in any way. Be diligent about meal service that complements the corporate event layout. Offer plenty of options to accommodate dietary restrictions or special needs. Keep snacks, with sweets and healthy varieties, on hand throughout the duration of the event. And always keep coffee, water, and beverage services available so no one goes thirsty.
If you want to keep your guests engaged throughout the entire event, especially for those all-day conferences, keep these solutions in mind. And get your tickets today to The Event Planner Expo 2023 to learn even more genius ideas and innovations to improve your event services and event production efforts!
