Social media marketing can be tricky. And while you do your best to keep up with emerging trends and best practices, you sometimes feel you’re not getting the traffic you need. So, what can event planners do to beef up their social media engagement?
Keep reading. This is the shortlist of social media marketing improvements you can tap into for ASAP results!
1. Respond and Follow Up with All Your Comments
If you’re struggling to get traction on your various event planning social media pages, try venturing back into past posts. Find where others may have liked, shared, or commented. And reinvigorate those conversations by commenting. Respond to questions, thank participants for liking, and post updates.
2. Start a Facebook Group
Build a community around your event planning business or your community by starting a Facebook Group. Invite friends, family, colleagues, and vendors, and start posting fun and engaging posts.
3. Launch a Contest
Breathe new life into your social media feeds with a giveaway or contest. Pin details for participation and be transparent about your drawings and prizes. Then promote and boost your contest for maximum engagement.
4. Ask for More Followers
Sometimes all you have to do is ask. Hop on with a quick video request and supporting post asking for more engagement. Invite existing supporters to share and invite others to follow your brand. Set public goals for followership and ask for your community’s help.
5. Pose Fun and Intriguing Questions
Maybe you can spark fun and engaging conversation with a series of pop-culture questions. Ask for responses and feedback about the goings-on in your community. Or just prompt a debate about the latest movie release.
6. Put Up a This or That Poll
Consider creating a this-or-that post, maybe with ideas for your upcoming events or designs. Get your social media audiences to engage with opinions about likes and preferences. It’s a win-win since you’ll collect genius feedback while you’re boosting social media engagement.
7. Change Up When You Post
If you feel your event planning profiles are growing stagnant, try changing up your schedule. Start A/B testing your post frequency. And explore posting on different days or at different times.
8. Keep Video and Image Assets Fresh
Stop posting the same types of images or logo designs of your company. Start seeing more traffic and engagement when you get fresh with fun and exciting snapshots from your events or lives with behind-the-scenes snippets.
Spark new excitement with your social media engagement with these ideas. And learn even more about social media from the master, Gary Vaynerchuk, who will be taking the stage as a Keynote Speaker at The Event Planner Expo 2023! Get your tickets and reserve your spot!
