4 Ways to Improve Communications During Your Event
One of the most mission-critical and important aspects of planning any event is communication. From idea to curation and every step in between, event planners have to coordinate their efforts with vendors, guests, and the clients. How today’s event planners communicate is more streamlined than ever, especially with all the latest convenient and user-friendly innovations […]
Examples of Brilliant Experiential Marketing Campaigns
Experiential marketing, events, and activations are popular among top brands and companies looking to engage with their customers. As a New York event planner, you can be tapping into these experiential event trends so long as you have brilliant ideas in mind. Get inspired by some of these genius experiential marketing efforts and start building […]
Why Event Lighting Is So Important for the Guest Experience
There are so many event details and elements that play a pivotal role in your event experiences. From mouth-watering fare to heart-thumping music, every detail lends to the event’s atmosphere and energy. Another aspect that some event planners might overlook is lighting. Event lighting is more than just a disco ball on the dance floor […]
5 Examples of Experiential & Event Marketing for Today’s Event Pros
New York event planners are masters when it comes to curating corporate events, product launches, and brand activations. And when leading brands and companies need fresh new ideas for marketing, event planners like you can bring the inspiration in the form of experiential marketing. Today, we’ll share some incredible examples of experiential and event marketing. […]
Trade Show Planning Advice Today’s Event Planners Need to Hear
There’s event planning. Then there’s New York trade show planning. And for any New York event planners who curate industry conferences, expos, and trade shows, there is a new rulebook of strategies to make sure they’re engaging and successful. This is the advice today’s NYC event planners need to hear to ensure continued success when […]
Boost Your Client Conversions with These 9 Sales Insights
Your event planning business will only grow and scale if you’re able to successfully close more sales and boost client conversions. This requires a dedicated strategy involving outreach and messaging, both online and in person. And you might already have a reliable sales process in place that has worked well in the past. But today’s […]
Corporate Events in 2023: What Event Planners Need to Know
Are you a New York event planner or coordinator who curates corporate events, industry conferences, and company parties? There are emerging trends to consider, especially if you’re looking to make improvements to your planning processes. These are the must-know elements of today’s most successful corporate events, so you can keep your events modern, engaging, and […]
Elevate Every Event with These Brilliant Amenities
Some corporate events and social event celebrations call for more upscale aesthetics. And as a New York event planner, you’re always looking for new ways to incorporate more elevated elements into the event experience. If you’re looking for more inspiration for taking your events to another level of posh engagement, keep reading! We’ll share some […]
Is Your Marketing Strategy Effective? 5 Signs That Say No
As an event planner, your marketing strategy has to be diverse. You’re trying to attract attendees to certain events. But you’re also promoting your event planning services, probably to unique audiences. And with constant changes within the events industry regarding event types, technology, and engagement, it’s important to continue evaluating your marketing efforts. As you […]
4 Tips for Selecting the Right NYC Event Venue
New York event planners work with a host of various partners in bringing every event to life. But one of the most important vendors on your roster, every time, is the New York venue. It can be easier to fall into the routine of booking the same venues you know well. But don’t forget to […]