8 Insights for Nailing the BIG Client Presentation & Landing the Event Partnership
New York event planners are always looking for applicable insights and methods for forming new client relationships and landing new business. And some of the most strategic conversations you’ll have are during the event client presentation or proposal meeting. Today, we’re sharing insights to help you nail those vital client presentations and start boosting sales […]
Hiring for Events: What Skills Event Industry Pros Value Most
New York event planning is a tough gig. You set out on your own and promise magical event experiences to your clients. And then, you rely on the expertise of so many others to make it happen. Hiring for events can be just as challenging as planning the NY event itself, especially in today’s hiring […]
Struggling to Land New Event Clients? Try These 5 Sales-Boosting Ideas
Is your pool of potential event planning prospects running dry? Do you need fresh inspiration for how to land new event planning clients for corporate events, social events, and weddings? Keep reading. Today, we’ll share sales-boosting ideas and marketing insights to reinvigorate your sales funnel! 1. Step Away from Digital and Go In Person Sometimes, […]
How to Manage Bad Weather at Your Outdoor Corporate Event
Expert event planners from New York stress how important it is for planners to stay flexible with their events. This can apply to events where the weather may cause some issues. As an event planner, you have to juggle a multitude of tasks. This includes finding a solution when bad weather occurs at one of your events. If […]
The Ultimate Guide to Planning Large Corporate Events
Are you starting to put together plans for a large corporate event? If so, it’s going to be important for you to take the right steps to ensure these plans come together without any problems. Even if you have a lot of experience when it comes to planning large corporate events, it can still be stressful […]
5 Traditional Advertising Methods That Still Work
Today’s consumers are all about connecting with their favorite brands, services, and products online. Digital marketing is the dominant force behind lead generation, marketing efforts, and sales. But as a New York event planner, you’re also deeply rooted in creating memorable experiences with your prospects and clients. And you can find a competitive advantage and […]
Social Media Event Marketing Mistakes to Avoid
Whether you’re event marketing for a New York event specifically or looking to market your own event services business, social media is a pillar channel to use. But there are some mistakes event planners make with their social media marketing efforts that could be costing them leads and engagements. Check this list to see if […]
How to Coordinate a Stunning Cocktail Hour
Whether you’re planning a thousand-person corporate event or a celebratory family birthday party, there’s always a reason to host a pre-event cocktail hour. Cocktail hours are great mingling and networking opportunities, allowing for guests to arrive prior to the main event. It’s also a great perk to promote as a premier access experience. But you […]
Grow Your Event Leads with These 5 Strategies
Your overall and long-term success as a New York event planner lies within your ability to create incredible event experiences. But it also heavily depends on the effectiveness of your lead generation strategies. How you attract, engage, and land new event-planning clients matters. And without a lead generation plan to target your core audience of […]
Corporate Event Marketing Insights You Need to Know
Let’s talk about corporate events. As an event planner, you might specialize in certain types of corporate engagements, including product launches, grand openings, industry trade shows, company holiday parties, charity fundraisers, or corporate conferences. But regardless of your niche corporate event planning specialty, you’re going to need to be savvy with your marketing. Whether you’re […]