3 Ways to Step Up Your Game in Landing Event Sponsors
As you look to 2025 and develop new plans to step up your event planning game, consider your approach to landing event sponsors. It’s one of the most essential avenues for generating event revenue. And, ultimately, it’s a game-changer for producing wow factor-level NYC events. And there’s no shortage of brands, companies, and potential sponsors […]
The Importance of Personal Branding for Event Planners
You live in New York City, and that means you’re no stranger to the power of branding. You’re confronted with branding the last Thursday of every November when you see a giant inflatable turkey bobbing its way down 34th Street. You see branding in action when you watch the tourists ice skating in midtown. And […]
5 Benefits of Retargeting Ads & How They Work for Events
For an ad to be most effective, it needs to appear in front of someone multiple times. Generally, it takes multiple appearances before they have some sort of recognition. It takes more appearances before the person recognizes and remembers the ad. Then, it takes even more appearances for the person to remember the ad and […]
How to Convince Your Boss to Go to The Event Planner Expo 2024
You’ve seen how incredible The Event Planner Expo has been for others in your industry in years past. But this year, you want to join the three-day conference in person, eager to learn new insights, meet top clients, and network with the best of the best in the events industry. To get your tickets, you’ll […]
Why Local SEO Matters in Event Planning
An SEO plan is essential to your marketing strategy for your event planning business. However, attempting to rank for any event planning-related searches can create a task that is too large to achieve. It also may not return the best results for your goals. Instead, consider focusing your SEO efforts on local SEO. This small […]
Content Marketing & Infographics: 9 Ways to Boost Event Buzz
Your event is the best out there, and you want it to get all the attention it deserves. But pushing through the online chatter is challenging. You’ll need all of your marketing tools to reach your intended audience and put your event at the top of their minds. In this article, we share our top […]
Growth vs. Scaling: How Today’s Event Planners Can Achieve Both
To succeed in your event planning business, you need to understand how to scale and grow. While you could do just either one of these, this isn’t the optimum approach. By combining growth and scaling in your long-term strategy plan, you can expand your business in a controlled method. That way, you can take calculated […]
How to Develop Your Event Planning Brand, Logo & Image
Developing a strong event planning brand, logo, and image is crucial to distinguish your business and attract clients. Here’s a step-by-step guide, great for those of you just embarking on your business journey as an event planning professional! Step 1: Define Your Brand Identity Know who you are and how your mission and vision fit […]
How to Create a Strong Event Planning Brand for Your Business
You could have the best event planning business in your market. But if no one knows about it, then you aren’t getting the leads and clients that you should. As an event planner, you have to convince people to trust you enough to use your business. Having a strong event planning brand helps the business […]
5 Signs Your Event Planning Website Needs a Reboot
Users form an opinion about any website they visit within 0.05 seconds. If your website doesn’t give the right impression, your event planning business could lose out. A website is often the first experience that people have of a business. You need your website to align with the experience you want clients to have when […]