8 Incredible Event-Boosting Benefits of Using Instagram
For New York event planners, marketing strategies include a host of channels, and when planning an event, social media marketing is at the top of the list. Since its start in 2010, Instagram has evolved from a picture-only sharing app to a useful tool used by businesses for all sorts of promotional reasons. Because Instagram […]
Instagram Do’s & Don’ts When Promoting Your NYC Event
Instagram might just be an event planner’s best friend. With its brilliant audience reach and visual capabilities, it’s one of the most effective tools in the event marketing toolbox. But with new algorithms, new rules, and new audience preferences comes a slew of new “do’s and don’ts” to consider. Today, we’re sharing the Instagram do’s […]
In-Person Sales Calls Still Work When You Do These Things
So much of your event planning business’ marketing and sales efforts involve online channels and digital campaigns. They have to if you want to generate leads and reach your target event clients. But don’t overlook the value of the traditional, in-person sales meeting. Because you’re in the business of creating experiences and building relationships, it’s […]
B2B Event Marketing 101: 5 Things Event Planners Need to Know
Event organizers readily admit that B2B event marketing is important for company growth and industry advancement. But it’s also one of the most challenging. While technology and evolving innovations keep the in-person event relevant, not every aspect of B2B event marketing is keeping up with the demand for more impactful sessions and sophisticated surveys. And […]
Build a Winning Corporate Event Client Proposal
As a corporate event professional, you have to take plenty of prospecting and lead-generation steps to find new brand and company clients. And there’s a lot of advice out there about generating leads, prospecting for new clients, and marketing engagement. But there’s another step NOT to be overlooked. Once you’ve had a conversation with your […]
Why Networking Is So Important for Your Events Business
Event planners are social by nature. You’re magnetic in a room and known for brilliant ways to engage an audience. But don’t forget to tap into that superpower for your own business. Networking is so pivotal for event planners for a number of reasons. Today, we’ll offer reminders supporting why you should be committed to […]
9 Benefits of Launching a Newsletter for Your Event Business
Because you’re already insanely busy, managing a hectic schedule as a New York event planner, the last thing you want to do is take on another “process.” And you certainly don’t have time for marketing efforts that don’t produce results. But if you’re not dedicating a strategy to sending newsletters for your event planning business, […]
Branding 101: How to Make Your Event Planning Brand Work for You
If you’re focusing all your client acquisition efforts on marketing without first laying the foundation for your event planning brand, you’re not going to see the best results. In fact, it’s the brand positioning that will ensure your marketing campaigns all reach and resonate with your target audience. So, if you’re not sure your NYC […]
Unlocking Event Breakthroughs: Inside the High-Octane World of Event Management Companies
In the ever-evolving world of events, there are always those standout experiences that leave a lasting impact on attendees. These breakthrough events create lasting memories and drive a higher engagement level with audiences, leaving them wanting more. Behind these successful events lie the unsung heroes of event management companies, who work tirelessly to create, plan, […]
The Event Planner Expo 2023: 8 Reasons to Go
It’s that time of the year again. Summer prepares to fade into fall, and in just a few short weeks, event planning professionals will descend into New York City. It’s the premier conference, The Event Planner Expo 2023! This October, for three full days (10th, 11th, and 12th,) guests can experience learning, high-energy networking, and […]