Build a Buzz-Worthy Brand: NYC Event Marketing Strategies That Actually Work in 2025
Planning an event in New York City is exciting, and we’re being honest, a bit overwhelming, too. NYC has events and parties happening all the time, every day of the year, and event guests have seen it all. It can feel like a double-edged sword at times. It’s endless opportunities and sky-high expectations. How do you […]
Incredible Networking Opportunities You’ll Only Find at The Event Planner Expo 2025
Ready to shake hands with the best in the biz, swap cards with decision-makers, and build partnerships that pay off big? The Event Planner Expo 2025 isn’t your average trade show. It’s the place where game-changers meet, ideas collide, and deals are made. Whether you’re an event planner, corporate marketer, brand strategist, or vendor, this […]
Avoid Making These 4 Event Marketing Mistakes (and Do This Instead)
You only get one chance to get your event marketing campaign right. But events past and present have botched their campaigns to infamous results. You may think professional event planners could never screw up events as bad as these examples. Think again. Even event planning pros commit similar missteps. The results are, at best, unsold […]
5 Benefits of Partnering with Other NYC Event Planners to Grow Your Business
The NYC event planning industry can be a bit competitive. Everyone wants to be the best and produce the biggest, most talked-about events. But don’t overlook the power of collaboration. In fact, joining forces with other top event pros in NYC can be the key to catapulting your event planning success. In the end, and […]
5 Reasons You Need a Marketing Professional for Your Event-Planning Business
People plan their own events all the time. Yet, your clients hire you because they want their events to be extraordinary. In the same way, you might be doing a decent job with your own marketing. But you may be ready for something extraordinary. In this article, we’ll help you weigh the benefits against the […]
Event Planning Business: How Today’s Event Planners Are Expanding Their Brands Successfully
As an NYC event planner, you know that the event industry landscape is fiercer than ever – and the heat is only rising. In fact, the industry is projected to soar to an eye-popping $2.5 trillion by 2035. That’s why today’s most successful event planners aren’t just creating unforgettable events – they’re expanding their event […]
5 Benefits of Blogging for Your Event Planning Website
Social media marketing gets all the love, but your event planning website does all the heavy lifting. And while email campaigns and paid ads might drive traffic to your site, they won’t keep people coming back. Keep your website visitors clicking through with a blog. Your blog will juice up your event planning website and […]
What You Can Learn from an Audit of Your Event Planning Website
When was the last time you gave your event planning website a good check-up? Experts recommend conducting a site audit at least once a year, but if your engagement is dropping or your leads have slowed, it’s time for immediate action. And at the lighting pace at which business moves today online, it’s probably an […]
5 Ways a Sales Funnel Fuels Your Event Marketing Strategy in 2025
When you were in college, you threw the Ramen noodles on the wall to see if they would stick and, therefore, were edible. We can’t agree that discount Ramen noodles can ever really be described as edible. But throwing them to the wall is a good way to measure your cooking success. But with marketing success, […]
How to Diversify Your Revenue Streams as an Event Planner
You’re an event planner first. There’s no questioning that. But it doesn’t mean you can’t be diversifying your event planning talents in new ways to create innovative revenue streams for your business. In fact, there are more opportunities than you know to grow in events-adjacent directions. And since you only have enough hours in the […]