10 Benefits of Developing Your Networking Skills As an Event Planner
Sure, event planning is about events. But it’s more about people, partnerships, connections. Success means building strong relationships that help you grow and, of course, pull off some pretty incredible NYC events. The right connections can land you dream clients and trusted vendors. So, how do you go about facilitating, nurturing, and building these kinds […]
Proven Event Marketing Strategies to Sell Out Tickets Every Time
You’ve planned an incredible event. The lineup is solid, the venue is perfect, and the experience will be unforgettable. But none of that matters if the seats are empty. To sell tickets, you need to do more than just put up a registration page and hope for the best. To pack the room and create […]
Influencer Marketing: 7 Keys to Using Influencers to Promote Your Next Event
Influencer marketing isn’t going anywhere. In fact, more than half of kids today want to grow up to be influencers. The fact that youngsters are showing up for career day at school with GoPros and selfie sticks is a testament to the enduring clout of influencers. More than likely, you have firsthand experience of the […]
7 Essentials to Scale Your Event Planning Business in 2026
Your event planning business had a good year in 2025, but you want more. Maybe there was a time when you dreamed of being where you are now. However, you know that stagnating — especially in New York — will ultimately make your event planning business lose its edge. Stay competitive and keep the event […]
Creating Shareable Content for Events: Insights for Viral Campaigns
A packed house is the best compliment an NYC event planner can get. You’ve been busting your hump to plan the kind of stellar event that will have them busting down the doors to attend. But you know it’s all for naught if you don’t have great content for events and a killer marketing campaign […]
10 Red-Hot Event Marketing Tips to Sell Tickets Like a Boss
Your event has many KPIs to measure its success. Event surveys, net promoter scores, and gross revenue all come to mind. But perhaps, by far, the most important KPI to measure success is ticket sales. Event registrations are not only an important measuring stick for your event’s success, they’re also a key influencing factor in […]
6 Tips to Irresistible Limited-Time Offers for NYC Event Planners
FOMO is real. And you have a collection of photos on your phone to prove that FOMO leads to great things. Let FOMO do more for you than those deliciously bad decisions you made last Saturday. Capitalize on the fear of missing out by skillfully using limited-time offers in your event marketing strategy. Limited-time offers […]
5 Surefire Influencer Marketing Trends for NYC Event Planners in 2025
Are you still wondering which basket to put your marketing eggs into this year? Consider that the latest influencer marketing trends below represent a massive market size, to the tune of an estimated $32.55 billion for 2025. In short, influencers have a lot of clout among consumers. Savvy NYC event planners would be wise to […]
Seasonal Marketing Strategies for NYC Event Planners in 2025
Roosevelt Field Mall has Black Friday. Chelsea Market has Small Business Saturday. Even the largest online marketplace, Amazon, has two yearly Prime Day sales events around which to market their wares. No doubt, the retail space has clinched the art of seasonal marketing strategies. But tapping into the power of the Earth’s rotation isn’t just […]
Event Marketing Funnel 2.0: How to Optimize Your NYC Campaigns in 2025
In a perfect world, a prospect would excitedly hire you to produce their next big event. But oftentimes, they need more convincing. We know your events are awesome. But how can an NYC event planner inspire a newcomer to your event website to book with you, buy a ticket, or RSVP? The answer is optimizing […]