Community-Driven Events: Turning Attendees into Advocates
Community-driven events are unique in that they offer an opportunity to involve the community as part of your event team. Whether you’re hosting a fundraising event or a local festival, community members are often passionate about these types of events. Tap into that passion, and it’s easy to turn attendees into advocates for your event. […]
3 Must-Have AI Tools Every Events Business Needs to Stay Ahead
Let’s cut the fluff — if you’re still doing things manually in 2025, you’re falling behind. AI isn’t the future. It’s the present. And if you’re in the events business, you either embrace it or get outpaced. Here are three essential AI-powered tools (plus two bonus game-changers) that we use every single week to scale […]
From Click to Checkout: 11 Tips for Turning Your Event Website Into a Ticket-Selling Machine
You thought if you built it, they would come. But your event website is as still and quiet as a ghost town. You swear you saw a tumbleweed rolling across the screen the last time you checked it to figure out what gives. Why aren’t people buying tickets? Chances are, you just need a boost […]
Beyond the Hashtag: Crafting Micro-Moments That Drive Event Buzz
In a world where everyone deals with information overload, it’s easy for potential guests to tune out all but the best marketing. With everything just a click away, micro-moments have replaced the traditional decision-making pipeline, making them more important than ever for savvy event planners. If you want to get ahead of the competition, it’s […]
8 Mind-Blowing Event Technologies That Will Transform Your Events in 2025
The best technology innovations are the ones you don’t know are there. Innovations that seamlessly blend into an event create memorable experiences for event attendees. With technology developing and advancing faster than ever, last year’s innovations are this year’s old news. Stay ahead of the trends with these mind-blowing event technologies. 1. Smarter Artificial Intelligence […]
Geo-Targeted Campaigns: Utilizing Location-Based Marketing for Event Outreach
Successful marketing depends on reaching the right audience for your event. As an event planner, the last thing you want is to waste time and money advertising to people who will never attend your event. Thankfully, geo-targeting campaigns make it easy to reach your target audience of guests and event clients. Here’s why you should […]
Master the Science of Planning Networking Events: Strategies for High-Value Connections
Planning a networking event isn’t just about picking a venue and sending out invites. It’s about creating an environment where connections thrive. Whether you’re organizing for professionals, entrepreneurs, or industry leaders, the secret lies in understanding the science behind effective networking. It’s not just an art, either. It’s a strategic process that can make or […]
Networking Without the Name Tag: Creative Ways to Build Real Relationships in NYC’s Event Scene
Let’s be honest: no one shows up to a rooftop mixer hoping to make awkward small talk while juggling a warm glass of white wine and fidgeting with a name tag that won’t stick. The best networking doesn’t feel like networking at all. It feels like a connection. In NYC’s fast-paced event scene, the most […]
What 7-Figure NYC Event Planners Know That You Don’t (Yet)
In NYC, it’s not unusual to plan a rooftop bash on a Tuesday and a museum launch by Friday. If you’re not sharp, you’re out. The highest-earning planners in NYC are consistently strategic, relentless, and always ten steps ahead. So what’s the secret sauce these top-tier pros are working with? Let’s pull back the velvet […]
Email Isn’t Dead: How NYC Event Planners Can Use Email Newsletters to Increase Bookings
At 50 years old, email is looking good. Email marketing is the darling of B2B companies, with 59% saying it’s their most effective marketing channel, according to WIX. And half of consumers are swayed into making monthly purchases by snazzy emails. Despite being half its age, social media marketing doesn’t hold a candle to email […]