Networking Without the Name Tag: Creative Ways to Build Real Relationships in NYC’s Event Scene
Let’s be honest: no one shows up to a rooftop mixer hoping to make awkward small talk while juggling a warm glass of white wine and fidgeting with a name tag that won’t stick. The best networking doesn’t feel like networking at all. It feels like a connection. In NYC’s fast-paced event scene, the most […]
What 7-Figure NYC Event Planners Know That You Don’t (Yet)
In NYC, it’s not unusual to plan a rooftop bash on a Tuesday and a museum launch by Friday. If you’re not sharp, you’re out. The highest-earning planners in NYC are consistently strategic, relentless, and always ten steps ahead. So what’s the secret sauce these top-tier pros are working with? Let’s pull back the velvet […]
Email Isn’t Dead: How NYC Event Planners Can Use Email Newsletters to Increase Bookings
At 50 years old, email is looking good. Email marketing is the darling of B2B companies, with 59% saying it’s their most effective marketing channel, according to WIX. And half of consumers are swayed into making monthly purchases by snazzy emails. Despite being half its age, social media marketing doesn’t hold a candle to email […]
Booked Out and Burned Out? How NYC Event Planners Can Scale Without Losing Their Sanity
Until now, you’ve been focused on growing your event planning business. You’ve successfully booked out several events with a growing client pool. However, you’re overworked, stressed, and burned out. It’s time to grow in a smarter way. But how can you scale your event planning business without the added stress? Scaling your event planning means […]
Instagram vs. TikTok for NYC Event Planners: Where Should You Show Up in 2025?
New York City event planners are busy, plain and simple. Between client communications, venue walkthroughs, managing timelines, and working through contingency plans, social media often falls to the bottom of the to-do list. You’re out there doing the work, not obsessing over algorithms. You didn’t sign up to be a full-time content creator. We put together […]
Build a Buzz-Worthy Brand: NYC Event Marketing Strategies That Actually Work in 2025
Planning an event in New York City is exciting, and we’re being honest, a bit overwhelming, too. NYC has events and parties happening all the time, every day of the year, and event guests have seen it all. It can feel like a double-edged sword at times. It’s endless opportunities and sky-high expectations. How do you […]
Incredible Networking Opportunities You’ll Only Find at The Event Planner Expo 2025
Ready to shake hands with the best in the biz, swap cards with decision-makers, and build partnerships that pay off big? The Event Planner Expo 2025 isn’t your average trade show. It’s the place where game-changers meet, ideas collide, and deals are made. Whether you’re an event planner, corporate marketer, brand strategist, or vendor, this […]
Avoid Making These 4 Event Marketing Mistakes (and Do This Instead)
You only get one chance to get your event marketing campaign right. But events past and present have botched their campaigns to infamous results. You may think professional event planners could never screw up events as bad as these examples. Think again. Even event planning pros commit similar missteps. The results are, at best, unsold […]
5 Benefits of Partnering with Other NYC Event Planners to Grow Your Business
The NYC event planning industry can be a bit competitive. Everyone wants to be the best and produce the biggest, most talked-about events. But don’t overlook the power of collaboration. In fact, joining forces with other top event pros in NYC can be the key to catapulting your event planning success. In the end, and […]
5 Reasons You Need a Marketing Professional for Your Event-Planning Business
People plan their own events all the time. Yet, your clients hire you because they want their events to be extraordinary. In the same way, you might be doing a decent job with your own marketing. But you may be ready for something extraordinary. In this article, we’ll help you weigh the benefits against the […]