Event Planning Business: How Today’s Event Planners Are Expanding Their Brands Successfully
As an NYC event planner, you know that the event industry landscape is fiercer than ever – and the heat is only rising. In fact, the industry is projected to soar to an eye-popping $2.5 trillion by 2035. That’s why today’s most successful event planners aren’t just creating unforgettable events – they’re expanding their event […]
5 Benefits of Blogging for Your Event Planning Website
Social media marketing gets all the love, but your event planning website does all the heavy lifting. And while email campaigns and paid ads might drive traffic to your site, they won’t keep people coming back. Keep your website visitors clicking through with a blog. Your blog will juice up your event planning website and […]
What You Can Learn from an Audit of Your Event Planning Website
When was the last time you gave your event planning website a good check-up? Experts recommend conducting a site audit at least once a year, but if your engagement is dropping or your leads have slowed, it’s time for immediate action. And at the lighting pace at which business moves today online, it’s probably an […]
5 Ways a Sales Funnel Fuels Your Event Marketing Strategy in 2025
When you were in college, you threw the Ramen noodles on the wall to see if they would stick and, therefore, were edible. We can’t agree that discount Ramen noodles can ever really be described as edible. But throwing them to the wall is a good way to measure your cooking success. But with marketing success, […]
How to Diversify Your Revenue Streams as an Event Planner
You’re an event planner first. There’s no questioning that. But it doesn’t mean you can’t be diversifying your event planning talents in new ways to create innovative revenue streams for your business. In fact, there are more opportunities than you know to grow in events-adjacent directions. And since you only have enough hours in the […]
10 Benefits of Developing Your Networking Skills As an Event Planner
Sure, event planning is about events. But it’s more about people, partnerships, connections. Success means building strong relationships that help you grow and, of course, pull off some pretty incredible NYC events. The right connections can land you dream clients and trusted vendors. So, how do you go about facilitating, nurturing, and building these kinds […]
Proven Event Marketing Strategies to Sell Out Tickets Every Time
You’ve planned an incredible event. The lineup is solid, the venue is perfect, and the experience will be unforgettable. But none of that matters if the seats are empty. To sell tickets, you need to do more than just put up a registration page and hope for the best. To pack the room and create […]
Influencer Marketing: 7 Keys to Using Influencers to Promote Your Next Event
Influencer marketing isn’t going anywhere. In fact, more than half of kids today want to grow up to be influencers. The fact that youngsters are showing up for career day at school with GoPros and selfie sticks is a testament to the enduring clout of influencers. More than likely, you have firsthand experience of the […]
7 Essentials to Scale Your Event Planning Business in 2026
Your event planning business had a good year in 2025, but you want more. Maybe there was a time when you dreamed of being where you are now. However, you know that stagnating — especially in New York — will ultimately make your event planning business lose its edge. Stay competitive and keep the event […]
Creating Shareable Content for Events: Insights for Viral Campaigns
A packed house is the best compliment an NYC event planner can get. You’ve been busting your hump to plan the kind of stellar event that will have them busting down the doors to attend. But you know it’s all for naught if you don’t have great content for events and a killer marketing campaign […]