5 Best Event Favors & Swag Partners in NYC
High-quality gifts, swag, and prizes are a must for your New York events. As a qualified event planner, your clients depend on you to have a reliable network for sourcing the best items for their events. Having a variety of vendors in your network will ensure you have the solution to whatever your client comes […]
Measuring Event ROI: 7 Things to Measure & Improve
As an event planner, you make it your business to plan successful events that fit within your client’s budget. Your pricing needs to account for the event’s cost while generating a desirable ROI. Tracking a series of event metrics is the only way to know your actual ROI so that you can continue to improve. […]
How to Maximize Online Advertising for Broader Event Reach
You could spend hours planning the perfect event. Without the right online advertising for event promotion, it is all wasted when you don’t have suitable attendance. Because we live in a digital world, you can reach people far beyond what traditional advertising alone could accomplish. Broaden your reach with these brilliant online advertising ideas for […]
How to Create Highly Compelling Landing Pages for Your Event Marketing Plan
Every business uses landing pages differently. But as an event planner, they’re incredibly useful tools as part of your event marketing strategy. Use landing pages to funnel email and website traffic to buy event tickets or RSVP. And landing pages are great for building anticipation and excitement for upcoming events, offering VIP exclusives, sponsorship packages, […]
Start Landing More Corporate Events in New York: A Guide for Securing More Corporate Event Clients in 2024
Securing corporate events and clients in bustling hubs like NYC requires a strategic approach. As we enter 2024, the landscape is evolving, demanding event professionals stay ahead of the curve. The blog aims to serve as your compass, offering insights and actionable strategies to attract and land more corporate event clients in the heart of […]
10 Top Business YouTube Channels to Skyrocket Your Business
As an entrepreneur and event planning professional, you’re always on the hunt for inspiration and mentorship for running your business. And while there are TONS of great influencers and voices out there with proven track records of success, there are a few that offer value to event planners in a unique and applicable way. Today, […]
Grow Your Event Planning Business’ Following on Instagram with these 12 Insights
You’re no event-planning newbie. You already have a presence on all of the most happening social media platforms, including Instagram. You’re an old pro when it comes to posting snapshots of your swank New York events for your legion of Instagram followers to ogle over. Wait—what’s that? You don’t have a gazillion followers on Instagram? […]
Unlocking the Potential of Event Analytics for Data-Driven Decisions
Event analytics utilization can help you measure and evaluate your event performance and identify areas for improvement and growth. In other words, data and analytics can help you make informed decisions that enhance your event outcomes and impact. But how can you unlock the potential of event analytics for data-driven decisions? What are the best […]
16 LinkedIn Marketing Strategies for Event Planners
You won’t find cat videos. You won’t find vacation updates. And you won’t find memes, at least not the inappropriate ones your weird cousin shares at 3 am. What you will find on LinkedIn is a digital utopia for business-to-business networking. In this article, we’ll explain how event planners can use LinkedIn marketing strategies to […]
Event Color Coordination: How Colors Can Enhance the Guest Experience
There’s a lot to consider when planning your next New York City event or party. The event planner’s checklist of “things to do” is long, but you’ve already tackled the big ones. The guest list is complete. And you’ve booked the venue, hired the best event entertainment, and carefully chosen the perfect theme. Now it’s […]