Harnessing the Power of Influencer Marketing in Event Promotion
Influencer marketing can be a relatively new concept for traditional marketers. It came into action with the increasing use and access of social media platforms. But what is influencer marketing about, and how can it help in promoting events? What are the common strategies for tapping into the power of prominent influencers? If you have […]
6 Ways to Repurpose Your Event Planning Blog Content for Added Engagement
Running out of fresh content and topic ideas for your event planning business blog? Don’t fret. There are some great ways and big ideas to repurpose blogs and reinvigorate them for added engagement. And you don’t need to be a creative genius to step up your blog marketing strategy and online engagement game. 1. Create […]
How to Launch Your Event Planning Business in 2024
You’ve sat on the sidelines long enough. The dream of becoming an event planning professional is coming together as you take steps toward realizing your career vision. You’ve planned and scratched notes for yourself – it’s time to make it official. You’re ready to start your own event-planning business and step into the exciting realm […]
The Top 101 Marketing Conferences for 2024
Have you ever felt like you’re on an endless quest to keep up with the latest trends in our fast-paced industry? From groundbreaking marketing strategies to unparalleled networking, these top 100 events are more than just meetings. They’re incubators for innovation and growth in marketing. Buckle up because 2024 is bringing a lineup of marketing […]
Improve Your Pre-Event Engagement with These 5 Strategies
In the old days, event planners would rely on the designs and effectiveness of an event invitation to attract more event attendees. But today’s event planning landscape is a completely different ecosystem. And attendee engagement is more comprehensive with digital touch points before, during, and after the event. As a New York event planner, you’ll […]
CRM Solutions for Event Planners: 9 Top Considerations to Grow Your Business
Of all the marketing tools and digital solutions available to event planners, choosing the right CRM tool might be the most important. The Customer Relationship Management software solution allows you to effectively manage client relationships, sales, and event planning insights. But knowing which platform to choose can be tricky. That’s why we’ve assembled some of […]
5 Emerging Design & Production Trends for Corporate Event Planning Success
Corporate event planners in New York are always looking for revolutionary event designs and emerging production trends to help elevate their clients’ company engagements. And while you might be primed for a monumental year in the corporate event planning business, there are always nuances to consider adding to your process. Today, we’re highlighting some of […]
Stop Making These 5 Mistakes with Your Event Planning Business
You might be an event planning master, but there are still event planning business aspects that could use improvement. Growing your business means tightening up operations, streamlining task management, and setting realistic goals. And today, we’re sharing some of the common event-planning business mistakes that professionals tend to make. So, as we head into a […]
5 Insights for Mastering Past Event Highlight Reels for Future Event Marketing
So, what should you do with all that incredible event video footage, anyway? You could share a few great shots on your event planning social media page, talking about how much fun everyone had. You could also send a few of the true gem shots to colleagues and clients. But if you were really savvy, […]
4 Website Fixes You Can Make Right Now to Boost Event Engagement
Dedicated event websites are necessary in today’s climate, especially for New York event planners. Your business hardly exists if it doesn’t have a website for potential event clients to browse and learn about you. The same could be said for a client’s event. Website design is part of what creates a solid marketing strategy for […]