How to Conduct a Brand Audit for Your Event Planning Business
Who am I? It may seem like an existential question. But when you’re a New York event planner, it’s a crucial inquiry into your business and its position in the event planning landscape. “Who am I?” becomes the starting point for a brand audit for your event planning business. As an event planner, you — […]
What Today’s NYC Event Planners Struggle with Most in Marketing (And How to Fix It)
Event planners wear ALL the hats brilliantly. You’re a party planner, a vendor wrangler, a client whisperer, and task juggler. And you pride yourself on being incredibly masterful at all of it. But how confident are you about marketing? Don’t fret. You’re not alone. Lots of New York event planners struggle with marketing – both […]
How You Can Attract More Team-Building Event Planning Clients in 2024
As an event planner in New York, you’re likely digging into the details about how you did in 2023. And you’ll want to identify marketing and advertising methods that worked well so you can use them again in 2024 to attract more clients to your event planning services. It’s going to be important for you […]
Fundraising Galas: 7 Emerging Event Planning Trends
Fundraising galas are a great way to raise money and awareness for any cause. They are also an opportunity to showcase your brand, network with your supporters, and celebrate your achievements. But how do you plan an effective and engaging fundraising gala in 2024? In this deep dive, we will explore the emerging event planning […]
Why You Should Be Leveraging the Organizational Benefits of a Content Calendar
As a New York event planner, you’re a master at organizing yourself, your business, and your events. But if you’re still marketing your corporate and social events (and your business, for that matter) without an organized content calendar, you’re missing out on some BIG advantages. Start leveraging all these benefits of following a content calendar […]
How to Land More Company Office Party Event Clients in 2024
When you’re a prominent event organizer in New York, you have access to so many new client opportunities. But it’s not always easy landing those clients, especially those tough-to-land business clients with company office parties to plan. So, what can you do differently or more effectively to improve your ability to win over new office […]
What to Include in Your Event Mobile App’s Design for Maximum Results
As a New York event planner, you’re probably using this year-end time to review some analytics and reflect on your business in 2023. Finding areas of improvement throughout your event planning processes and strategies is key to growth in 2024. And one solidifying trend every event planner should be adopting is the event app. Designing […]
5 Benefits of Building an Event Client Referral Network
When you’re just starting out as a New York event planner, you can sometimes overlook the business-boosting potential of one corporate event client. Don’t just land a client, produce the event, and walk away. Instead, build a stronger, ongoing relationship with that business client. Look to develop a community of past event clients from which […]
Event Advertising: 3 Resources You Should Be Using
We’re always sharing the latest techniques for event marketing and insights for growing your event business here in New York. And it can be overwhelming, especially if you’re a solopreneur, to tap into every best practice all the time. But, some event advertising methods are downright essential to use, especially if you’re trying to sell […]
Grow Your Event Planning Business with These 6 Genius Strategies
Marketing and advertising strategies can lose effectiveness over time. And as an event planner, you’re going to need to keep up with your marketing results to spot when changes are necessary. Whether you specialize in corporate events and conferences or social events and celebrations, staying aligned with your target audience is important. Additionally important is […]