8 Insights to Prepare for the Big Event Client Presentation
No matter how phenomenal of an event planner you are, if you can’t shine during the big client presentation, you aren’t going to grow. Entrepreneurs today leverage all kinds of methods and strategies for drumming up new leads and attracting event prospects. But if you can’t close the deal when it counts, you’ll walk away […]
6 Signs Your Event Planning Website Needs a Refresh
Your event planning website is your business’ welcome sign and digital storefront to the world. If it’s brilliantly designed, easy to navigate, and effective, you’ll inspire new event clients to engage with you. And when properly executed, you should also be boosting event attendance with all your New York events. But if you’re not seeing […]
Event App Marketing: 6 Things to Know
Today’s event planners recognize just how valuable the event app is for event marketing and attendee engagement. Industry data says almost half of all event professionals are already using event apps, and widespread adoption is growing rapidly at 30%+ annually. But it’s important to know there are insights and best practices to follow to make […]
Does Your Event Planning Business Have a Brand Message?
As a NYC event planner, you might feel confident in your ability to market your events and promote your services. But what about your brand? Do you have a strong brand reputation and resonating brand message? If you’re not sure, there’s likely room for some branding improvement. And today, we’ll share just what today’s event […]
Email Marketing for Results: How to Improve Attendance with the Inbox
Email marketing can be a complex process, especially when promoting specific events. New York event planners like you rely on email campaigns to spread the word about upcoming events and to boost awareness of your event planning business. But to be effective today, with real results, you’re going to need a new playbook. Email is […]
How to Promote Yourself the Right Way As an Event Planner
There’s a common misconception out there about marketing your event services. It’s the notion that you have to be in “party mode” across all your channels. And it includes a marketing strategy that feels like splashing messages anywhere and everywhere. But if you subscribe to these strategies, you’re going to be running out of time […]
10 Social Media Marketing Strategies for Your Events Business
In a hyper-connected world largely shaped and driven by social media, it’s no surprise that event planners turn to social media platforms to engage potential event attendees. However, if you wish to stand out from run-of-the-miller event businesses, you will need foolproof social media marketing strategies to promote your events in NY. According to Statista, […]
Drive More Traffic to Your Event Planning Website with These 6 Strategies
How’s your event planning website doing? Are your analytics indicating increased traffic? Do you continue to generate leads and prospects? Are your special events pages boosting engagement? If you’re not sure or don’t feel like your event planning business website is working as hard as it should, keep reading. Today, we’ll share proven marketing strategy […]
Don’t Miss the Legendary Gary Vaynerchuk at The Event Planner Expo 2023
For anyone looking for a transformation in their lives and events industry businesses, there is one global marketing master, media giant, and celebrity guest speaker to see – the legendary Gary Vaynerchuk! If you haven’t checked out the work of Gary Vee, you’re in luck. He’s taking the stage at this year’s Event Planner Expo […]
Not Getting Traffic on Social Media? Try Improving These 8 Things for Immediate Results
Social media marketing can be tricky. And while you do your best to keep up with emerging trends and best practices, you sometimes feel you’re not getting the traffic you need. So, what can event planners do to beef up their social media engagement? Keep reading. This is the shortlist of social media marketing improvements […]