4 Ways to Gain More Exposure & Awareness for Your Event
Planning a successful event means learning how to master the art of generating buzz, exposure, and awareness. Today, we’ll share a few methods to improve how you create excitement with marketing and messaging. And hopefully, you’ll be inspired to get creative about boosting attraction for all your New York events. Dedicated Event Websites You might […]
Boost Your Client Conversions with These 9 Sales Insights
Your event planning business will only grow and scale if you’re able to successfully close more sales and boost client conversions. This requires a dedicated strategy involving outreach and messaging, both online and in person. And you might already have a reliable sales process in place that has worked well in the past. But today’s […]
5 Social Media Marketing Secrets for Event Planners
If you tried to Google “social media marketing tips,” prepare to be inundated with pages upon pages of “advice.” And sure, some of those nuggets of insight carry some weight. But as a New York event planner, your goals are different from other traditional businesses. Your audiences are unique. And you’re in an industry where […]
How to Effectively Use Blogs for Your Event Business
One of the many marketing tools in your event planning business arsenal is a blog. They’re incredibly useful in driving traffic to your website, improving your online presence, and even generating leads. But there’s a right way to blog and a wrong way to blog. These are insights to know to make sure your blogging […]
Is Your Marketing Strategy Effective? 5 Signs That Say No
As an event planner, your marketing strategy has to be diverse. You’re trying to attract attendees to certain events. But you’re also promoting your event planning services, probably to unique audiences. And with constant changes within the events industry regarding event types, technology, and engagement, it’s important to continue evaluating your marketing efforts. As you […]
4 Reasons You’re Not Scaling Your Event Business (And What to Do About It)
Even the most successful New York event planners experience stagnant growth with their businesses. And if you’re struggling to scale or grow your event planning services, here are a few reasons to consider. If any of these scenarios sound familiar, we’ll offer suggestions to help you overcome those growth challenges. 1. There’s a Quality vs. […]
An Event Planner’s Guide for Landing New Clients
Event planners are masters at adapting and changing to the crazy market dynamics every year. But if you’re struggling to land new clients, or need help finding your new way forward in 2023 sales efforts, keep reading. This is the ultimate guide for event planners who are looking for a boost in how they grow […]
Copywriting for Event Pros: 5 Tips for Crafting Language That Converts
New York event planners are generally wizards at coming up with creative ideas, event themes, and design elements. But what about content? Are you as confident in your ability to draft resonating messages and copywriting that engages as you intend? From event invitations and social media posts to email marketing strategies and blogs, make sure […]
Marketing & Sales: How to Land More Corporate Events in 2023
Part of your business goals for 2023 might include strategies for landing more corporate event clients. From corporate conferences to brand and product launches, there are sales and marketing techniques the top professionals in New York City leverage to boost how many new deals they close. And if your sales and marketing strategy needs improvement, […]
Improve Your Presence Online with These 5 Tips
If New York event planners learned one thing from the past few years of event planning, it’s the mission-critical importance of having a strong online presence. Reaching and engaging colleagues, client prospects, and event attendees is essential for business success. And there are always new insights to help improve your online efforts. Here is some […]