How to Use Event Recaps to Turn One Night into a Year of Marketing Content

Photo by Thể Phạm: https://www.pexels.com/photo/photographers-taking-pictures-of-a-celebrity-arriving-at-an-event-22809328/

You pour months into planning one event. The timeline. The vendors. The run of show. The production details that nobody sees unless something goes wrong. Then the night happens. It’s electric. The room is buzzing. The photos are fire. The content potential is everywhere. And a week later? Most of it disappears into a single […]

The New Rules of NYC Event PR: From Page Six to TikTok in 48 Hours

Photo by cottonbro studio: https://www.pexels.com/photo/person-holding-black-android-smartphone-5081930/

In a city that thrives on buzz, getting the right press for your event isn’t about sending a generic release anymore. NYC’s event PR game has shifted from waiting for legacy outlets to bite to crafting moments that are made for sharing and optimizing for speed. Want to go from Page Six mentions to TikTok […]