Social Media Event Marketing Mistakes to Avoid
Whether you’re event marketing for a New York event specifically or looking to market your own event services business, social media is a pillar channel to use. But there are some mistakes event planners make with their social media marketing efforts that could be costing them leads and engagements. Check this list to see if […]
Grow Your Event Leads with These 5 Strategies
Your overall and long-term success as a New York event planner lies within your ability to create incredible event experiences. But it also heavily depends on the effectiveness of your lead generation strategies. How you attract, engage, and land new event-planning clients matters. And without a lead generation plan to target your core audience of […]
Corporate Event Marketing Insights You Need to Know
Let’s talk about corporate events. As an event planner, you might specialize in certain types of corporate engagements, including product launches, grand openings, industry trade shows, company holiday parties, charity fundraisers, or corporate conferences. But regardless of your niche corporate event planning specialty, you’re going to need to be savvy with your marketing. Whether you’re […]
Do Your Event Vendors Enjoy Working with You? (How to Tell & How to Improve)
Your New York events are only going to be as flawless as your event vendors are fantastic. And you know a great event partner when you work with one. Usually, you build rapport and call on them for all your events. But do you know how your event vendors feel about working with you? Are […]
Examples of Brilliant Experiential Marketing Campaigns
Experiential marketing, events, and activations are popular among top brands and companies looking to engage with their customers. As a New York event planner, you can be tapping into these experiential event trends so long as you have brilliant ideas in mind. Get inspired by some of these genius experiential marketing efforts and start building […]
6 Event Planning Skills You Can Always Be Sharpening
To be a successful event planner in today’s economy, you’ll need to be dynamic and flexible. And you’ll want to be constantly looking for ways to improve your event planning skills. Look for ways to boost how you find your creativity, how you manage event budgets, and how you problem-solve. Moreover, you can explore these […]
How ChatGPT Can Help Your Event Planning Business (And How It Can’t)
These days, it seems there’s a new technology becoming all the rage every day. And one of the latest innovations is ChatGPT. Have you heard about it? This new AI chatbot tool is taking the content community by storm, including businesses and marketers looking for new ways to create compelling messages and ads. Launched in […]
How Today’s Event Planners Are Hosting Even Bigger NYC Events
If you’ve been around in the events industry long enough, you’ll recognize certain trends in the business today that just weren’t a “thing” ten years ago. One of the characteristics of today’s events, conferences, and celebrations you might notice is the sheer size and scope of the events themselves. Today’s conferences are bigger than ever. […]
Business Pulse Check: 6 KPIs Event Planners Should Be Evaluating
New York event planners can always be exploring new ways to improve and grow the success of their events and conferences. But to really keep up with a business pulse check, you need to make sure you’re measuring the right metrics. Key performance indicators (KPIs) for event planners can vary, depending on the nature of […]
5 Examples of Experiential & Event Marketing for Today’s Event Pros
New York event planners are masters when it comes to curating corporate events, product launches, and brand activations. And when leading brands and companies need fresh new ideas for marketing, event planners like you can bring the inspiration in the form of experiential marketing. Today, we’ll share some incredible examples of experiential and event marketing. […]