Does Your Event Planning Business Have a Brand Message?
As a NYC event planner, you might feel confident in your ability to market your events and promote your services. But what about your brand? Do you have a strong brand reputation and resonating brand message? If you’re not sure, there’s likely room for some branding improvement. And today, we’ll share just what today’s event […]
How to Improve Your Event Vendors & Services Partnerships
As a New York event planner, you know your curated engagements are only going to be as monumental as the team of coordinated event vendors you’re able to assemble. You can have the most brilliant plans and designs. But if your event vendor relationships are rocky or non-existent, there could be event execution problems. So, […]
Harnessing the Power of Networking at Corporate Events: Strategies for Success
Have you ever considered the potency of networking at corporate events? Networking isn’t just exchanging business cards over a fancy buffet – it’s about transforming every handshake, every eye contact, every conversation into an extraordinary opportunity. It’s about leveraging the power of personal connections to steer your professional world. And nowhere does this become more crucial than […]
6 Event Planning Hacks to Save Time
How many times have you, as an event planner, wished for the possibility of more time? Or maybe you secretly hoped for a clone of yourself to get all the things done and checklists tackled. Time to an event planner is just as valuable as revenue. And today, we’re sharing time-saving hacks you can use […]
Hiring for Events: What Skills Event Industry Pros Value Most
New York event planning is a tough gig. You set out on your own and promise magical event experiences to your clients. And then, you rely on the expertise of so many others to make it happen. Hiring for events can be just as challenging as planning the NY event itself, especially in today’s hiring […]
Struggling to Land New Event Clients? Try These 5 Sales-Boosting Ideas
Is your pool of potential event planning prospects running dry? Do you need fresh inspiration for how to land new event planning clients for corporate events, social events, and weddings? Keep reading. Today, we’ll share sales-boosting ideas and marketing insights to reinvigorate your sales funnel! 1. Step Away from Digital and Go In Person Sometimes, […]
12 Reasons for Hiring Professional Event Management Services
Some of the most important tips you’ll get from top event planners are to start with a clear vision and set a realistic budget. Your goal is to not only provide guests with a memorable experience but also a valuable one. However, it can be difficult to plan a major event like this, let alone juggle all […]
How to Turn Attendee Testimonials into Marketing Assets for Your Events Business
Every successful New York event or corporate conference you coordinate as an event planner presents an opportunity to collect a valuable testimonial about your event services. And every attendee or client testimonial can then be added to your marketing strategy arsenal of tools. Here’s how you can transform a rave event review into a bottom-line […]
5 Traditional Advertising Methods That Still Work
Today’s consumers are all about connecting with their favorite brands, services, and products online. Digital marketing is the dominant force behind lead generation, marketing efforts, and sales. But as a New York event planner, you’re also deeply rooted in creating memorable experiences with your prospects and clients. And you can find a competitive advantage and […]
6 Benefits of Creating a Newsletter for Your Event Planning Business
You’re busy running a successful event planning business, which means your time is already calculated. The last thing your schedule will allow is another project to take on, like producing a company newsletter. But before you dismiss it altogether, keep reading. Today’s event planners have access to tools and resources that make newsletters incredibly simple […]