Social Media Secrets to Boost Your Event Attendance
Here are a couple of EventMB stats worth considering. Almost 40% of today’s event planning professionals believe social media is the key to their event marketing success. Another 58% of marketing pros use social media platforms and messaging to promote before, during, and after their events. There’s no question that social media has to be […]
4 Ways to Sharpen Your Event Planning Skills Right Now
As a New York event planner, you know the importance of continuous upskilling and learning. Even if you’ve already earned your certifications and paved your way through a formal education, there are always new skills to master and event planning trends to discover. The more you learn, the more impactful your events become and the […]
5 Ways to Boost Event Marketing Results on Facebook
How is your event planning Facebook profile working for you? Start engaging more people and generating leads with your event planner Facebook profile! Today, we’re sharing the social media marketing insights you need to know to squeeze every ounce of value out of your Meta and Facebook pages. These are quick and easy nuggets of […]
9 Benefits of Launching a Newsletter for Your Event Business
Because you’re already insanely busy, managing a hectic schedule as a New York event planner, the last thing you want to do is take on another “process.” And you certainly don’t have time for marketing efforts that don’t produce results. But if you’re not dedicating a strategy to sending newsletters for your event planning business, […]
Your Guide to Why Industry Expos Are Essential for Event Planner Growth
The event planning industry is a dynamic and constantly evolving landscape that continues to carve its path in the modern business world. As a thriving sector, it lives on connections, creativity, and an ever-evolving grasp of emerging trends. Being a part of this industry means being proactive, staying ahead of the curve, and being open […]
The Ultimate Guide for Crafting a Successful Press Releases
New York event planners have to be creative with all the available marketing tools in the arsenal. And one of those event marketing channels you should master are press releases. These media statements can generate huge buzz for your upcoming NYC event. And they’re incredible for attracting event guests, exhibitors, and sponsors. But there’s a […]
Discover 15 Epic Corporate Excursions in NYC
New York City is renowned for its vibrant culture and iconic landmarks, providing an excellent backdrop for unforgettable corporate excursions. These unique experiences not only strengthen team bonds but also foster creativity and productivity in the workplace. From thrilling outdoor adventures to immersive cultural explorations, NYC offers multiple exciting options for organizing a successful corporate event […]
Branding 101: How to Make Your Event Planning Brand Work for You
If you’re focusing all your client acquisition efforts on marketing without first laying the foundation for your event planning brand, you’re not going to see the best results. In fact, it’s the brand positioning that will ensure your marketing campaigns all reach and resonate with your target audience. So, if you’re not sure your NYC […]
The Grand Symphony of Meetings: A Behind-The-Scenes Odyssey with Meeting Planners
When a room hums with activity, the clinks of glasses mingling with the hum of conversation, and the joyous embrace of corporate events or holiday parties, there’s more than meets the eye. Just like a conductor orchestrating a grand symphony, the meeting planners are at the heart, weaving magic behind the scenes. 1. The Visionary […]
Event App Marketing: 6 Things to Know
Today’s event planners recognize just how valuable the event app is for event marketing and attendee engagement. Industry data says almost half of all event professionals are already using event apps, and widespread adoption is growing rapidly at 30%+ annually. But it’s important to know there are insights and best practices to follow to make […]