How to Maximize Online Advertising for Broader Event Reach
You could spend hours planning the perfect event. Without the right online advertising for event promotion, it is all wasted when you don’t have suitable attendance. Because we live in a digital world, you can reach people far beyond what traditional advertising alone could accomplish. Broaden your reach with these brilliant online advertising ideas for […]
How to Create Highly Compelling Landing Pages for Your Event Marketing Plan
Every business uses landing pages differently. But as an event planner, they’re incredibly useful tools as part of your event marketing strategy. Use landing pages to funnel email and website traffic to buy event tickets or RSVP. And landing pages are great for building anticipation and excitement for upcoming events, offering VIP exclusives, sponsorship packages, […]
10 Top Business YouTube Channels to Skyrocket Your Business
As an entrepreneur and event planning professional, you’re always on the hunt for inspiration and mentorship for running your business. And while there are TONS of great influencers and voices out there with proven track records of success, there are a few that offer value to event planners in a unique and applicable way. Today, […]
Grow Your Event Planning Business’ Following on Instagram with these 12 Insights
You’re no event-planning newbie. You already have a presence on all of the most happening social media platforms, including Instagram. You’re an old pro when it comes to posting snapshots of your swank New York events for your legion of Instagram followers to ogle over. Wait—what’s that? You don’t have a gazillion followers on Instagram? […]
16 LinkedIn Marketing Strategies for Event Planners
You won’t find cat videos. You won’t find vacation updates. And you won’t find memes, at least not the inappropriate ones your weird cousin shares at 3 am. What you will find on LinkedIn is a digital utopia for business-to-business networking. In this article, we’ll explain how event planners can use LinkedIn marketing strategies to […]
Harnessing the Power of Influencer Marketing in Event Promotion
Influencer marketing can be a relatively new concept for traditional marketers. It came into action with the increasing use and access of social media platforms. But what is influencer marketing about, and how can it help in promoting events? What are the common strategies for tapping into the power of prominent influencers? If you have […]
6 Ways to Repurpose Your Event Planning Blog Content for Added Engagement
Running out of fresh content and topic ideas for your event planning business blog? Don’t fret. There are some great ways and big ideas to repurpose blogs and reinvigorate them for added engagement. And you don’t need to be a creative genius to step up your blog marketing strategy and online engagement game. 1. Create […]
The Top 101 Marketing Conferences for 2024
Have you ever felt like you’re on an endless quest to keep up with the latest trends in our fast-paced industry? From groundbreaking marketing strategies to unparalleled networking, these top 100 events are more than just meetings. They’re incubators for innovation and growth in marketing. Buckle up because 2024 is bringing a lineup of marketing […]
Improve Your Pre-Event Engagement with These 5 Strategies
In the old days, event planners would rely on the designs and effectiveness of an event invitation to attract more event attendees. But today’s event planning landscape is a completely different ecosystem. And attendee engagement is more comprehensive with digital touch points before, during, and after the event. As a New York event planner, you’ll […]
CRM Solutions for Event Planners: 9 Top Considerations to Grow Your Business
Of all the marketing tools and digital solutions available to event planners, choosing the right CRM tool might be the most important. The Customer Relationship Management software solution allows you to effectively manage client relationships, sales, and event planning insights. But knowing which platform to choose can be tricky. That’s why we’ve assembled some of […]