5 Surefire Influencer Marketing Trends for NYC Event Planners in 2025
Are you still wondering which basket to put your marketing eggs into this year? Consider that the latest influencer marketing trends below represent a massive market size, to the tune of an estimated $32.55 billion for 2025. In short, influencers have a lot of clout among consumers. Savvy NYC event planners would be wise to […]
Seasonal Marketing Strategies for NYC Event Planners in 2025
Roosevelt Field Mall has Black Friday. Chelsea Market has Small Business Saturday. Even the largest online marketplace, Amazon, has two yearly Prime Day sales events around which to market their wares. No doubt, the retail space has clinched the art of seasonal marketing strategies. But tapping into the power of the Earth’s rotation isn’t just […]
Event Marketing Funnel 2.0: How to Optimize Your NYC Campaigns in 2025
In a perfect world, a prospect would excitedly hire you to produce their next big event. But oftentimes, they need more convincing. We know your events are awesome. But how can an NYC event planner inspire a newcomer to your event website to book with you, buy a ticket, or RSVP? The answer is optimizing […]
7 Insights for Creating Viral Event Promotions in NYC Using Reels and Stories
Social media is an indispensable ingredient in an event planner’s marketing strategy. And using Reels and Stories, available on both Instagram and Facebook, is an effective way to expand your campaign’s reach, increase your following, and sell more event tickets. They’re also the formats that give you the best chance of going viral. In this […]
How to Master Local SEO for NYC Event Businesses in 2025
Local SEO is more important than ever. With the advent of AI Overview, NYC event businesses have to work harder than ever to land on the first page and at the top of Google search results. Mastering local SEO for event businesses is one way to ensure marketing success in 2025. In this article, we’ll […]
2025 Digital Marketing Strategies to Fill Your NYC Event Calendars
New York event planners, you already know the competition is fierce. One minute your inbox is quiet. The next, every corporate client in Manhattan wants a high-end gala yesterday. The secret to keeping your event calendar full in 2025? Mastering digital marketing like a pro. From riding the latest email marketing trends to partnering with […]
The Art of Storytelling in Event Marketing: The Power of Event Case Studies
Every event planner has that one event. The one where everything went perfectly. The client was thrilled, the attendees raved, and you somehow managed to make magic happen despite last-minute hiccups. But here’s the million-dollar question. Are you leveraging that success to bring in your next big client? Storytelling in event marketing isn’t just about […]
7 Proven Ways to Get More Corporate Event Clients for Your Event Planning Business
If you’re like many NYC event planners, you got your start planning family events such as weddings, birthday parties, and bat mitzvahs. There’s plenty of satisfaction and event business opportunities to be had in making life’s special moments unforgettable, too. But the approach for landing corporate event clients requires a different playbook. And NYC event […]
5 Collaborations That Can Expand Your Event Planning Business
An old-timey English poet once famously said, “No event planner is an island” or something like that. We think this 16th-century sage was referring to the variety of collaborations that are essential to successful event planning. Because whether your specialty is planning elaborate weddings, charity galas, or a good old-fashioned jousting event, partnering with others […]
11 Lead-Generation Tactics for NYC Event Planners
If a tree falls in the forest (or woods) and there’s no one there to hear it, it doesn’t matter. In the same way, if the events you planned last year were outstanding, it hardly matters if you don’t have a bucketful of prospects that will lead to more events. In other words, being an […]