Use These 6 Methods for Attracting More Corporate Event Clients
As an event planner in New York, one of your ideal clients is the business owner or corporate executive looking to plan a corporate event. These target decision makers are unique and vastly different from the family client looking to plan a bar/bat mitzvah or newly engaged couple ready to plan their wedding. So, when […]
How to Set Achievable Event Marketing Goals
Event marketing may be one of the most important aspects of your job as an event planner. Building excitement about your event, selling tickets, and boosting attendance are all key. Without a robust and well-executed marketing plan, your New York event could end up being a total flop. But before you jump to start launching […]
Event Marketing Trends to Expect in 2024
Event marketing isn’t a static element of your event planning business. It’s an ongoing process and ever-evolving strategy that changes over time. As your event clients change demands and event guests shift their preferences, you have to remain vigilant about knowing how to reach and engage them effectively. Based on events industry predictions, these are […]
How Facebook Groups Can Work to Your Event Planning Advantage
As an event planner, you likely rely on Facebook for marketing your business as well as your upcoming events. But how well are you leveraging Facebook groups? Today, we’re shedding light on Facebook groups for business so you can start exploring new and broader audiences with your event messaging and marketing efforts. Join Existing Facebook […]
Crafting an Email Marketing Campaign That Generates Results
As an event planner, one of your most pivotal communication channels with potential event clients is email. But you know you have to be creative with your email marketing to make an impact. Otherwise, your well-intentioned messages go unopened, unread, or worse, in the deleted folder. Start gaining more traction and results with your email […]
Event Branding Strategies That Actually Work
There’s marketing, and then there’s branding. While the two support each other in elevating your event planning business impact, they are different. And if you’re curating New York events annually or ongoing with some of your clients, event branding strategies are essential to your success. Learn more about what an event branding strategy should include. […]
Social Media Secrets to Boost Your Event Attendance
Here are a couple of EventMB stats worth considering. Almost 40% of today’s event planning professionals believe social media is the key to their event marketing success. Another 58% of marketing pros use social media platforms and messaging to promote before, during, and after their events. There’s no question that social media has to be […]
5 Ways to Boost Event Marketing Results on Facebook
How is your event planning Facebook profile working for you? Start engaging more people and generating leads with your event planner Facebook profile! Today, we’re sharing the social media marketing insights you need to know to squeeze every ounce of value out of your Meta and Facebook pages. These are quick and easy nuggets of […]
9 Benefits of Launching a Newsletter for Your Event Business
Because you’re already insanely busy, managing a hectic schedule as a New York event planner, the last thing you want to do is take on another “process.” And you certainly don’t have time for marketing efforts that don’t produce results. But if you’re not dedicating a strategy to sending newsletters for your event planning business, […]
The Ultimate Guide for Crafting a Successful Press Releases
New York event planners have to be creative with all the available marketing tools in the arsenal. And one of those event marketing channels you should master are press releases. These media statements can generate huge buzz for your upcoming NYC event. And they’re incredible for attracting event guests, exhibitors, and sponsors. But there’s a […]