7 Essential Marketing Channels for Promoting New York City Events
You could spend months planning the perfect event. It’s all for nothing if no one attends. However, people won’t attend if they don’t know the event is happening. Successful New York event planners create a promotion plan as an integral part of their planning. By utilizing multiple marketing channels, they can reach a broader target […]
The Dos and Don’ts of Event Promotion: Common Mistakes to Avoid & Best Practices to Follow
New York life would be simpler with a handbook of dos and don’ts. Do have your MetroCard ready before you reach the turnstile. Don’t—and we mean it, mister, do not—steal that cab. Transgressors would be punished with Saturday morning detention in front of Grand Central, passing out said instruction manual to newcomers. We’ll just have to […]
11 Must-Attend Event Planning Conferences 2024 (October is a BIG one!)
As an event planner or event services professional, you know the business-boosting benefits of attending industry conferences. And 2024 is chock full of great event planning conferences and expos. But as we round the corner to the last half of the year, there are a few must-attend conferences to add to your list. While these […]
9 Strategies for Effective Event Marketing in New York
Let’s put our marketing hats on for a minute. How effective are your event marketing strategies right now? Are you selling more event tickets? Are you landing more event planning clients in your target niche? If you’re not, or worse, not sure, keep reading. These nine marketing strategies are must-haves in any New York event […]
Social Selling: Using Social Media to Drive Event Planning Sales
Event planning is a competitive profession. It’s a crowded market where event planners are constantly competing for clients. The importance of standing out and extending your reach cannot be overstated. In today’s digitally connected world, a great way to connect with people and build relationships is to utilize social selling. This strategic tool uses social […]
User-Generated Content in Building Brand Trust and Event Engagement
You need to have a content marketing plan if you want to increase your brand’s awareness. It will likely include a combination of social media, blogging, videos, reviews, and paid advertising efforts. However, there is one element that you should not overlook. User-generated content (UGC) can increase your website’s click-through rates, grow your social media […]
Artificial Intelligence in Event Marketing: Trends & Innovations
All of us could use an extra dose of brilliance every now and then. ChatGPT to get through awkward silences. Big Data to help us remember names of people who obviously remember us. Or predictive analytics to help us avoid bad first dates. We can’t use AI in our daily interactions—yet. But NYC event planners […]
5 Do’s & 5 Don’ts for Building Your Event Planning Business Brand
Branding your event planning business involves a complex series of layered initiatives, separate from your marketing efforts. Building your brand means assigning value and feeling to what you stand for and have to offer. And while it’s impossible to ever “arrive” at a branding conclusion (it’s an ongoing effort,) it’s often encouraging to be reminded […]
10 Ways to Use Video Marketing in Event Promotion: Strategies for Success
If you put forth a marginal effort to promote your events, you know to expect marginal attendance and engagement results. The better you are at pre-event promotion, the more successful your NYC events will be. So, in your event planning quest to boost visibility for your corporate and social events, how well are you leveraging […]
Event Planning Blog: How to Start and Maintain a Successful Business Blog
As you embark on the exciting journey of starting your event-planning blog, it’s crucial to recognize that its success hinges on more than passion and creativity—it requires strategic planning and a clear understanding of your target audience. And when executed flawlessly, your blog can be game-changing for driving website traffic, boosting your event planning authority, […]