What Clients Consider “Modern” When They Look at Your Portfolio
What do clients really mean when they ask for “modern” events? Explore the 2026 trends shaping event portfolios and how planners can stay ahead.
Strategies for Marketing Luxury Social Events in a Crowded NYC Market
They say everyone wants a piece of the pie. And if you’re marketing luxury events to wealthy New Yorkers, you’re competing for an especially skinny slice. NYC is home to about 350,000 millionaires. That’s just 4% of the population. And billionaires? There are only about 60 individuals with net worths stretching into seven figures. And […]
Social Discovery for Weddings & Corporate Events
Learn how to attract new clients through short-form video, Reels, and influencer partnerships. See how leading event planners are growing through social discovery at The Event Planner Expo 2026.
Exhibitor Spotlight: Why Top Brands Showcase at The Event Planner Expo
Learn how leading exhibitors leverage The Event Planner Expo to showcase creativity, build credibility, and create real connections with planners.
How to Make One NYC Event Fuel Your Marketing for Months
Events cost a lot of time and money. And in 2025, nobody wants to pour all that effort into a three-day conference or a one-night gala only for it to vanish once the lights go out. Smart planners are squeezing way more juice out of every moment. How? By turning live experiences into content machines. […]
Post-Networking Email Templates That Actually Get Results
Send post-networking emails to make the most of your networking efforts. Turn your gift for socializing into a vehicle for relationship-building when you send follow-up emails.
How to Make the Most of Networking at The Event Planner Expo
Make meaningful connections at The Event Planner Expo with actionable tips for networking, approaching exhibitors, and following up with new contacts.
NYC Event Marketing Insights for 2025: What Planners Need to Know
Event marketing in New York isn’t optional anymore. It’s survival. In 2025, when every brand is fighting for a slice of attention and every guest has their phone out waiting for a story to post, the stakes have never been higher. But here’s the thing. Event marketing in this city doesn’t just sell tickets. It […]
Booth Psychology in 2025: Why People Stop, Stay, and Actually Talk to You
You’ve seen it. A packed trade floor where half the booths blur together. Logos everywhere. Lights flashing. People walking right past. So how do you get your booth to stand out? Not just visually but in a way that makes strangers curious enough to stop? That’s where psychology sneaks in. It’s less about pretty walls […]
Goodie Bags Are Dead. Welcome to the Gift Lab: On-Site Custom Swag Creation
Discover why NYC’s top events are swapping generic goodie bags for interactive ‘Gift Labs’; on-site swag stations where guests customize, create, and connect.