Does Your Event Planning Business Have a Brand Message?
As a NYC event planner, you might feel confident in your ability to market your events and promote your services. But what about your brand? Do you have a strong brand reputation and resonating brand message? If you’re not sure, there’s likely room for some branding improvement. And today, we’ll share just what today’s event […]
4 Traditional Advertising Methods That Still Win
With all the tips and tricks out there and so-called expert advice about digital marketing, it can be easy to overlook the value of traditional event advertising methods. But with nearly every person and brand vying for positions in the news feeds online, the digital marketplace is ridiculously cluttered and noisy. And event planners are […]
Email Marketing for Results: How to Improve Attendance with the Inbox
Email marketing can be a complex process, especially when promoting specific events. New York event planners like you rely on email campaigns to spread the word about upcoming events and to boost awareness of your event planning business. But to be effective today, with real results, you’re going to need a new playbook. Email is […]
How to Promote Yourself the Right Way As an Event Planner
There’s a common misconception out there about marketing your event services. It’s the notion that you have to be in “party mode” across all your channels. And it includes a marketing strategy that feels like splashing messages anywhere and everywhere. But if you subscribe to these strategies, you’re going to be running out of time […]
10 Social Media Marketing Strategies for Your Events Business
In a hyper-connected world largely shaped and driven by social media, it’s no surprise that event planners turn to social media platforms to engage potential event attendees. However, if you wish to stand out from run-of-the-miller event businesses, you will need foolproof social media marketing strategies to promote your events in NY. According to Statista, […]
Drive More Traffic to Your Event Planning Website with These 6 Strategies
How’s your event planning website doing? Are your analytics indicating increased traffic? Do you continue to generate leads and prospects? Are your special events pages boosting engagement? If you’re not sure or don’t feel like your event planning business website is working as hard as it should, keep reading. Today, we’ll share proven marketing strategy […]
Not Getting Traffic on Social Media? Try Improving These 8 Things for Immediate Results
Social media marketing can be tricky. And while you do your best to keep up with emerging trends and best practices, you sometimes feel you’re not getting the traffic you need. So, what can event planners do to beef up their social media engagement? Keep reading. This is the shortlist of social media marketing improvements […]
Event Marketing Solutions for Planners and Industry Professionals
Did you know that the advertising and marketing markets in the United States are estimated at more than $223 billion? As markets grow worldwide, many people are interested in jumping into event marketing. But how can you excel as an event planner in such a popular market? If you’re curious about joining the event industry, we’re […]
Event Marketing 101: The Foundation Strategy to Guarantee Results
There are so many best practices and innovative new strategies out there for boosted event marketing. But as a New York event planner, you’re going to want to make sure you have a solid foundation strategy in place before you branch out and start sampling other suggestions. Today, we’ll share insights about what your event […]
6 Lead-Gen Secrets to Keep Your Event Clients Funnel Full
If you want to continuously have great New York event clients on your schedule as an event planner, you’re going to need to master the art of loading up your sales funnel. Lead generation strategies are key to the future success of your event planning business. And these are the lead generation secrets and insights […]