Stop Making These 5 Mistakes with Your Event Planning Business
You might be an event planning master, but there are still event planning business aspects that could use improvement. Growing your business means tightening up operations, streamlining task management, and setting realistic goals. And today, we’re sharing some of the common event-planning business mistakes that professionals tend to make. So, as we head into a […]
5 Insights for Mastering Past Event Highlight Reels for Future Event Marketing
So, what should you do with all that incredible event video footage, anyway? You could share a few great shots on your event planning social media page, talking about how much fun everyone had. You could also send a few of the true gem shots to colleagues and clients. But if you were really savvy, […]
How to Conduct a Brand Audit for Your Event Planning Business
Who am I? It may seem like an existential question. But when you’re a New York event planner, it’s a crucial inquiry into your business and its position in the event planning landscape. “Who am I?” becomes the starting point for a brand audit for your event planning business. As an event planner, you — […]
6 Insights for Setting Company Goals for Your Event Planning Business Next Year
It’s that time of year again. The tourists are coming to NYC for New Year’s Eve. Everyone starts preparing for the emergence of that famed polygonal sphere and its glittering luminescence that will summon the camera-wielding, map-reading, I-heart-NY-wearing sightseers. It’s the welcoming of a new year and with it comes promises of resolutions, commitment to […]
What Today’s NYC Event Planners Struggle with Most in Marketing (And How to Fix It)
Event planners wear ALL the hats brilliantly. You’re a party planner, a vendor wrangler, a client whisperer, and task juggler. And you pride yourself on being incredibly masterful at all of it. But how confident are you about marketing? Don’t fret. You’re not alone. Lots of New York event planners struggle with marketing – both […]
6 Event Metrics Professionals Should Be Measuring
Some New York events you curate are easily determined as “successful” just by gauging how much fun the attendees had or positive client sentiments. But you can’t rely on opinions to define success in events. Instead, make sure you’re collecting and reviewing the following key metrics after each event. These details will immediately help you […]
14 Unique Team Building Activities for Corporate Events in NYC (2026)
Team building events and activities are essential opportunities for employees to collaborate, develop strengths, and foster communication. In 2026, companies are investing more than ever in creative, off-site team-building experiences that go far beyond stale conference room icebreakers. Corporate planners looking for more vendor ideas and event partners can get Event Planner Expo tickets to […]
In-Person Sales Calls Still Work When You Do These Things
So much of your event planning business’ marketing and sales efforts involve online channels and digital campaigns. They have to if you want to generate leads and reach your target event clients. But don’t overlook the value of the traditional, in-person sales meeting. Because you’re in the business of creating experiences and building relationships, it’s […]
4 Ways to Sharpen Your Event Planning Skills Right Now
As a New York event planner, you know the importance of continuous upskilling and learning. Even if you’ve already earned your certifications and paved your way through a formal education, there are always new skills to master and event planning trends to discover. The more you learn, the more impactful your events become and the […]
9 Benefits of Launching a Newsletter for Your Event Business
Because you’re already insanely busy, managing a hectic schedule as a New York event planner, the last thing you want to do is take on another “process.” And you certainly don’t have time for marketing efforts that don’t produce results. But if you’re not dedicating a strategy to sending newsletters for your event planning business, […]