Branding 101: How to Make Your Event Planning Brand Work for You
If you’re focusing all your client acquisition efforts on marketing without first laying the foundation for your event planning brand, you’re not going to see the best results. In fact, it’s the brand positioning that will ensure your marketing campaigns all reach and resonate with your target audience. So, if you’re not sure your NYC […]
Unlocking Event Breakthroughs: Inside the High-Octane World of Event Management Companies
In the ever-evolving world of events, there are always those standout experiences that leave a lasting impact on attendees. These breakthrough events create lasting memories and drive a higher engagement level with audiences, leaving them wanting more. Behind these successful events lie the unsung heroes of event management companies, who work tirelessly to create, plan, […]
6 Signs Your Event Planning Website Needs a Refresh
Your event planning website is your business’ welcome sign and digital storefront to the world. If it’s brilliantly designed, easy to navigate, and effective, you’ll inspire new event clients to engage with you. And when properly executed, you should also be boosting event attendance with all your New York events. But if you’re not seeing […]
Event App Marketing: 6 Things to Know
Today’s event planners recognize just how valuable the event app is for event marketing and attendee engagement. Industry data says almost half of all event professionals are already using event apps, and widespread adoption is growing rapidly at 30%+ annually. But it’s important to know there are insights and best practices to follow to make […]
Harnessing the Power of Networking at Corporate Events: Strategies for Success
Have you ever considered the potency of networking at corporate events? Networking isn’t just exchanging business cards over a fancy buffet – it’s about transforming every handshake, every eye contact, every conversation into an extraordinary opportunity. It’s about leveraging the power of personal connections to steer your professional world. And nowhere does this become more crucial than […]
6 Lead-Gen Secrets to Keep Your Event Clients Funnel Full
If you want to continuously have great New York event clients on your schedule as an event planner, you’re going to need to master the art of loading up your sales funnel. Lead generation strategies are key to the future success of your event planning business. And these are the lead generation secrets and insights […]
5 Metrics Your Events Biz Should Measure Often
Of all the KPIs your event planning business measures, gauging the success of your events is always key. And today, we’ll share precisely which metrics your event business should be tracking. These are the analytics that will help you determine strengths and weaknesses and new opportunities for business growth. ROI One of the first metrics […]
How to Turn Attendee Testimonials into Marketing Assets for Your Events Business
Every successful New York event or corporate conference you coordinate as an event planner presents an opportunity to collect a valuable testimonial about your event services. And every attendee or client testimonial can then be added to your marketing strategy arsenal of tools. Here’s how you can transform a rave event review into a bottom-line […]
4 Ways to Improve Communications During Your Event
One of the most mission-critical and important aspects of planning any event is communication. From idea to curation and every step in between, event planners have to coordinate their efforts with vendors, guests, and the clients. How today’s event planners communicate is more streamlined than ever, especially with all the latest convenient and user-friendly innovations […]
7 Signs Your Event Planning Website Is Losing Its Effectiveness
Of all your marketing and advertising efforts, your website may be one of the most significant. It’s your digital storefront, representing your brand, style, and skills as an event planner to the world. But here’s the thing about websites – they grow stagnant and outdated over time. These are the signs and indicators that point […]