The Speaker Stack Strategy: Using Micro-Influencers to Build Hype Before Your Event
In 2025, having a killer keynote for your events just isn’t cutting it. You can lock in a powerful voice, a bestselling author, or even a TEDx legend. But if nobody knows who’s coming until they arrive… you’re already behind. The top event planners in NYC are now building Speaker Stack Strategies. These are layered lineups of […]
Swipe Up, Show Up: Build Instagram Story Funnels That Drive RSVP’s
Instagram Stories can be so much more than behind-the-scenes footage and morning coffee shots. For savvy event marketers, they’re a high-converting funnel disguised as a social scroll. Stories capitalize on urgency, FOMO, and bite-sized content, the exact trifecta that moves viewers from casual followers to confirmed attendees. Here’s how you can build incredible IG story […]
Paid Ads for Events in 2025: What Event Pros Need to Know
Organic search is an integral part of your online marketing strategy, but the competition is fierce. In 2025, paid advertising is where you should focus your digital marketing energy. For NYC event professionals, it’s crucial to promote a public activation. But not all ad strategies are created equal, and the event industry has unique nuances. […]
Networking in the Algorithm Age: How to Build Your Personal Brand as an NYC Event Planner on LinkedIn & TikTok
Remember networking? Back when before a “personal brand” when it meant lurking near the bar, gripping a glass of cheap Chardonnay, pretending to laugh at small talk you’d already forgotten, and stuffing business cards into your bag, thinking, Yep, I’ll definitely follow up. Fast forward to 2025. Those days are toast, along with flip phones […]
Generative AI Meets Event Marketing: 7 Ways Smart Planners Are Using AI to Drive Attendance
If your event marketing strategy still looks like it did in 2019, it’s time for a serious upgrade. The future is here and it’s powered by generative AI. Forget basic automation or predictive analytics. Generative AI is transforming how top-tier event planners craft campaigns, engage audiences, and most importantly, fill the room. From personalized content […]
Event Arcade: How Retro Games Are Making a Comeback at Grown-Up Events
A Nostalgic Comeback With a Modern Twist Remember Pac-Man, Space Invaders, and Dance Dance Revolution? Yeah, the good stuff. These were the kind of games that had us glued to screens with greasy fingers and fierce determination. Believe it or not, these pixelated icons are coming back, and they are crashing the NYC event scene […]
Behind-the-Scenes Content: Building Anticipation and Trust
Event planners who want to succeed in competitive markets like NYC need to know how to deliver the immersive experiences and authenticity today’s event guests demand. One of the best ways to do that is by offering behind-the-scenes content that helps your guests feel like they’re part of the team. When you do it right, […]
What We Can Learn from 20 of the World’s Most Viral Experiential Campaigns
In a city where the average guest has seen it all, NYC events have to do more than deliver—they need to explode. That’s why some of the best inspiration comes from looking outside the bubble. Global brands have pulled off experiential campaigns so bold, weird, and wildly effective, they went viral in a matter of […]
Email Isn’t Dead: How NYC Event Planners Can Use Email Newsletters to Increase Bookings
At 50 years old, email is looking good. Email marketing is the darling of B2B companies, with 59% saying it’s their most effective marketing channel, according to WIX. And half of consumers are swayed into making monthly purchases by snazzy emails. Despite being half its age, social media marketing doesn’t hold a candle to email […]
Instagram vs. TikTok for NYC Event Planners: Where Should You Show Up in 2025?
New York City event planners are busy, plain and simple. Between client communications, venue walkthroughs, managing timelines, and working through contingency plans, social media often falls to the bottom of the to-do list. You’re out there doing the work, not obsessing over algorithms. You didn’t sign up to be a full-time content creator. We put together […]