The 10 Most Influential Event Planners in NYC (2026)
New York City is the undisputed capital of world-class events, and behind every unforgettable gala, product launch, and corporate conference, you’ll find the city’s most visionary event planners. These top event planners in NYC set the standard for creativity, luxury, and flawless execution. Whether you’re planning a premium corporate event or an intimate social gathering, […]
How to Turn Your Event Into an Immersive Brand Experience
In the ever-evolving world of event planning, it’s important to keep in mind that people remember how you made them feel. Corporate events, galas, and conferences need to move beyond the hosting basics to deliver bold, emotionally engaging, immersive brand experiences that leave a lasting impression on your guests. Gone are the days when branded […]
6 Tips to Irresistible Limited-Time Offers for NYC Event Planners
FOMO is real. And you have a collection of photos on your phone to prove that FOMO leads to great things. Let FOMO do more for you than those deliciously bad decisions you made last Saturday. Capitalize on the fear of missing out by skillfully using limited-time offers in your event marketing strategy. Limited-time offers […]
2025 Event Promotion: Event Planner Insights to Maximize ROI
Event website, check. Email marketing blitz, check. Social media updates, check. If your event promotion checklist feels more like a yawn-fest, then it’s time to spice up your NYC event marketing strategy. We have the inspo you need with event promotion hacks that will break through ruts and maximize your event ROI. Wield Branded Hashtags […]
5 Social Media Strategies to Make Your Event Go Viral
Most event planners dream of making their event go viral. The massive reach, explosive brand recognition, and the street cred that go along with marketing a viral event are powerful temptations to do everything you can to “go viral.” But here’s the thing: event planners don’t make events go viral. Attendees and social media users […]
12 Marketing Mistakes You Could Be Making (And How to Fix Them in 2025)
As an event planner in New York City, you know the competition is fierce. Landing event clients and ensuring stellar attendance demands not only exceptional planning skills but also a top-notch marketing strategy. With 2025 ushering in fresh trends and expectations, sticking to outdated or ineffective marketing methods could cost you clients and opportunities. Let’s […]
Niche Events or No? Why Some Event Professionals Are Branching Outside Their Comfort Zones in 2025
You grew your event planning business by following one simple rule: say yes to everything. From backyard children’s birthday parties to a Harry Potter-themed wedding, no job was too small or too weird for you to build your event planning chops. But now, a couple approached you wanting themselves and their guests dressed as zombies […]
Paid Ads & Events: 6 Insights to Maximize Every PPC Dollar
You have so many options for marketing your NYC event. It’s tough to figure out the best way to spend your marketing dollars. Google’s constantly changing algorithm may have you rethinking content and SEO optimization. And social media marketing is taking up more and more of your time because there are simply so many platforms. […]
How to Know When It’s Time to Reevaluate Your Event Planning Rates & Packages
You’re hustling to grow your event planning business. Bookings are up, the calendar is full, and there aren’t enough hours in the day to get everything done on your growing task list. But for all your hard work, you aren’t hitting your financial goals. Maybe you’re skimping on takeout meals or opting to stay in […]
6 Top Conferences Every Event Planner Needs to Exhibit at in 2025
The holidays are the time of year when you reconnect with family, and you can’t help but notice how much your cousin’s kids have grown since you’ve last seen them. If only your event planning business could experience the kind of growth spurt that will make it unrecognizable a year from now. Luckily, there’s one […]