An Event Planner’s Guide for Landing New Clients

Event planners are masters at adapting and changing to the crazy market dynamics every year. But if you’re struggling to land new clients, or need help finding your new way...

Email Marketing Mistakes to Avoid

Trying to keep up with the latest email marketing best practices can kind of feel like you’re trying to wrangle cats. There’s so much “advice” out there, only crowding the...

Event Pro Resolutions: 3 Reasons to Explore New Networking Circles

Event professionals will often use this year-end wrap-up time to reflect upon successes and failures. You’ll likely be looking for new strategies and improvements that you can...

Event Planners Are Exploring the Benefits of Podcasts

Event planners will use this New Year time to often review data and metrics about their marketing plans. The idea is to spot areas of improvement and trends that warrant new...

Marketing & Sales: How to Land More Corporate Events in 2023

Part of your business goals for 2023 might include strategies for landing more corporate event clients. From corporate conferences to brand and product launches, there are sales...

Why Networking Events Are Mission-Critical for Event Planners

When you’re not busy planning New York conferences, bar/bat mitzvahs, weddings, or corporate events, you should be attending networking events as a guest. When all you do every...

What Types of Events Are Making a Huge Comeback Right Now?

As a New York event planner, you know and understand the roller coaster our industry experienced in recent years. But there is a massive comeback movement of all kinds of events....

15 Do’s & Don’ts When It Comes to Email Marketing

When it comes to marketing for your event planning business, the rules are constantly changing. The goalposts always shift, making it harder to keep up with an effective strategy....

Growing Your Event Planning Business? 3 Logistics to Consider

We’re getting ready to close out another successful year, which means it’s also time to start thinking about 2023. The goals and objectives you might have for your event...

Guests Yawning? 6 Ways to Avoid Corporate Event Boredom

Whether you’re planning a corporate meeting, product launch, brand introduction, or training, corporate events require unique approaches to attendee engagement. As an event...