User-Generated Content in Building Brand Trust and Event Engagement

You need to have a content marketing plan if you want to increase your brand’s awareness. It will likely include a combination of social media, blogging, videos, reviews, and...

Food & Fun: 5 Ways to Bring Catering and Entertainment Together

New York City event planners have a lot on their hands when it comes to planning any event, no matter how big or small. Whether you’re planning a corporate event or a milestone...

5 Do’s & 5 Don’ts for Building Your Event Planning Business Brand

Branding your event planning business involves a complex series of layered initiatives, separate from your marketing efforts. Building your brand means assigning value and feeling...

Fully Immersive Events: 5 Top Audiovisual Professionals in NYC

As a professional event planner in New York City, you are only as good as the team of vendors that you work with to curate events. Larger and more elaborate events require larger...

Event Planning Blog: How to Start and Maintain a Successful Business Blog

As you embark on the exciting journey of starting your event-planning blog, it's crucial to recognize that its success hinges on more than passion and creativity—it requires...

5 Benefits of Becoming a Sponsor at The Event Planner Expo 2024

Step into the spotlight and amplify your brand's presence by becoming a sponsor at The Event Planner Expo 2024. As a sponsor, you unlock several benefits that not only elevate...

Inclusive Events: Creating Welcoming Spaces for All Attendees

Inclusive events and event planning isn’t a novel concept anymore. Today’s top event pros are always implementing new ways to make their events equitable, accessible, and...

7 Advantages of Finding a Business Mentor

The key to great business success lies in your ability to recognize that you can’t go it alone. Aligning yourself with other professionals and seeking mentorship can be...

The Role of Social Media Marketing in Event Promotion: Strategies for Success in 2024

It’s no secret. If any business wants to really get on the radar of its clients, it HAS to be on social media. But a mere presence alone isn’t going to move the needle with...

The Power of Networking: How to Build Strong Event Vendor Relationships

Networking as a professional NYC event planner is an indispensable tool in building strong vendor relationships, essential for the success of any business. Establishing genuine...