The Importance of Personal Branding for Event Planners

You live in New York City, and that means you’re no stranger to the power of branding. You’re confronted with branding the last Thursday of every November when you see a giant...

5 Benefits of Retargeting Ads & How They Work for Events

For an ad to be most effective, it needs to appear in front of someone multiple times. Generally, it takes multiple appearances before they have some sort of recognition. It takes...

Event Video Marketing: 6 Do’s & Don’ts

With video being the most effective marketing medium, it should be a part of your event marketing strategy. It is versatile enough for effective messaging and branding in various...

Why Local SEO Matters in Event Planning

An SEO plan is essential to your marketing strategy for your event planning business. However, attempting to rank for any event planning-related searches can create a task that is...

7 Reasons You Can’t Miss The Event Planner Expo 2024

If you’re in the event planning space, either as a professional planner or provider of event services, you know how important it is to attend various conferences and industry...

Content Marketing & Infographics: 9 Ways to Boost Event Buzz

Your event is the best out there, and you want it to get all the attention it deserves. But pushing through the online chatter is challenging. You’ll need all of your marketing...

How to Use Drip Email Campaigns to Build Interest in Your NYC Events

Those in the know use the word “drip” in a specific context. A modern slang meaning “very cool, awesome, and stylish,” to have drip means you have it going on. Drip...

Growth vs. Scaling: How Today’s Event Planners Can Achieve Both

To succeed in your event planning business, you need to understand how to scale and grow. While you could do just either one of these, this isn’t the optimum approach. By...

6 Ways to Grow Your Business at The Event Planner Expo 2024

So, how’s 2024 treating your event planning business so far? Are you landing more clients this year? Did you launch a new event planning niche or website? Have you networked...

Insights for Crafting & Sending the Most Attractive Event Invitations

We’ve lost something in our culture of all-day yoga pants and texting acronyms. After all, how sincerely can you wish someone a happy birthday when you only tap out three...