How to Convince Your Boss to Go to The Event Planner Expo 2024
You’ve seen how incredible The Event Planner Expo has been for others in your industry in years past. But this year, you want to join the three-day conference in person, eager to learn new insights, meet top clients, and network with the best of the best in the events industry. To get your tickets, you’ll […]
7 Reasons You Can’t Miss The Event Planner Expo 2024
If you’re in the event planning space, either as a professional planner or provider of event services, you know how important it is to attend various conferences and industry events. It’s where you meet new people and find new clients. It’s where you can scope out the competition and stay up to date with the […]
How to Use Drip Email Campaigns to Build Interest in Your NYC Events
Those in the know use the word “drip” in a specific context. A modern slang meaning “very cool, awesome, and stylish,” to have drip means you have it going on. Drip email campaigns, on the other hand, derive their name from the steady “drip” of emails sent to recipients. A nod to irrigation systems, drip […]
Growth vs. Scaling: How Today’s Event Planners Can Achieve Both
To succeed in your event planning business, you need to understand how to scale and grow. While you could do just either one of these, this isn’t the optimum approach. By combining growth and scaling in your long-term strategy plan, you can expand your business in a controlled method. That way, you can take calculated […]
5 Benefits of Collaborating with Other Event Planning Professionals
New York City is known as a cutthroat market, so the idea of collaborating with other event planning professionals may seem ludicrous. After all, they’re the competition, right? Not so fast. Forming strategic partnerships and collaborating with others in the industry may have more advantages than you think. Let’s talk about five benefits of collaboration […]
6 Ways to Grow Your Business at The Event Planner Expo 2024
So, how’s 2024 treating your event planning business so far? Are you landing more clients this year? Did you launch a new event planning niche or website? Have you networked enough with the right people? More importantly, are you growing or improving your skills? If you feel like there’s always room for improvement, there’s one […]
8 SEO Insights for Promoting Your Events Online
When you first arrived in New York City, you may have felt invisible, like you were just another face in a sea of people. Your event website would probably express similar feelings if it could talk. With billions of event web pages out there, how can your NYC event page feel special? Event websites need […]
How to Attract Gen Z and Millennials to Your NYC Events
Together, they make up the largest cohort of working adults, and collectively, they have somewhere around a trillion dollars in spending power. You can bet your bottom dollar: Gen Z and Millennials will be your primary marketing target for your NYC events in the very near future if they aren’t already. So, how do you […]
7 Essential Marketing Channels for Promoting New York City Events
You could spend months planning the perfect event. It’s all for nothing if no one attends. However, people won’t attend if they don’t know the event is happening. Successful New York event planners create a promotion plan as an integral part of their planning. By utilizing multiple marketing channels, they can reach a broader target […]
10 Tips for Managing Event Logistics in New York City
Successful event planning and logistics management are keys to flawless execution. New York City has the best options for event inner workings, including entertainment, venues, and catering, but none of this matters if an event doesn’t flow well logistically. Create a Cadillac-level event planning experience with these suggestions that streamline every step of your planning […]